My Career At Loyola University Chicago - 1418 Words

After a long eight months, I can now look back and say that I completed my first year of college. It is safe to say that during that time, life was not the same as it was in high school. Many adjustments, such as sacrifices and prioritizing had to be made. However, I think that those adjustments had made me a more accountable student, but more ultimately a better rounded human being. As I am about to enter my second year at Loyola, I am ready to tackle whatever challenges I may face. I personally feel that I am still a planet’s distance away from figuring out who I really am, but I think that as long as I can keep being the best person I can be, I can accomplish what I want to do during my post-collegiate career. In this essay, I will talk about my undergraduate career at Loyola University Chicago, emphasizing my field of study, college experience, and my career goals including the route I plan to take to get there. My current major at Loyola-Chicago is Health Systems Manageme nt otherwise known as H.S.M. which as it implies, revolves around the health-care industry. I was originally an Economics major with the Liberal Arts and Sciences school. At the time, I thought that Economics was the major for me because I really enjoyed the topic when I was in high school, and I was also into business. I did well in both semesters; however, I was also interested in learning about the health-care business. I did not know that Loyola had a major focusing on health-care until I talkedShow MoreRelatedPsychology And Pursue A Career928 Words   |  4 PagesA few years ago, my future and my goals were clear: I would graduate in 2017 with a Bachelor’s of Science in Psychology and pursue a career in therapeutic counseling. However, my plans were altered after I was exposed to the research side of psychology. I was drawn in by the psychological insight shed on tragedies like the holocaust, why no witnesses helped Kitty Genovese after she had been stabbed, how a rape victim can misremember their assailant, and possible solutions to decrease prejudiced attitudesRead MoreYolo Council Campaign Essay Examples732 Words   |  3 Pagesgrew up in Woodland with my diligent and committed immigrants parents and siblings. The importance of family and culture is something I believe in. Both my parents did not complete high school, so going to college was one of the best thank you gifts I could give to them. I completed a bachelor’s degree in Community Science at UC Los Angeles and returned to Woodland to work for the Yolo County Health Human Services Department for 4 years. However, I wanted to pursue a career that could lend me to personallyRead MoreThe Financial Responsibility Of Higher Education871 Words   |  4 PagesTwo years ago, I comfortable raced through the last months of my High School career. However, apart from imperatively aiming my attention over my studies, I unwittingly turned the rest of my focus on fiddling matters, which haple ssly settled into habits. Instead of reading a book, I settled for a movie; instead of improving my tennis abilities, I watched others improve theirs; instead of taking a full night’s sleep, I harped my guitar’s strings through the night. As a longed spring often passesRead MoreKnowledge Skills Abilities1362 Words   |  6 Pagestrust. I planned and developed strategic initiatives that led to improvements and delivery of product safety and effectiveness at 7 major hospitals such as Loyola University Medical Center in Chicago, Illinois and Munson Medical Center in Traverse City, Michigan. Therefore, these strategies I implemented, presented and produced allowed Loyola to go 23 months without a single catheter-related bloodstream infection which the hospital saved an annual 2.5 million dollars. The cost for each catheter-relatedRead MoreDevelopment of a Math Laboratory at the Professional Development School2830 Words   |  12 Pagespreservice (college students) will work with at-risk K-5 students at the Professional Development School (PDS) at Jackson Elementary School. Professional Developments Schools (PDS) are public school settings in which a school district and a college/university partner to provide on-site educational courses and field experiences for preservice (college students) teachers that are integrat ed with on-going professional development for inservice (certified) teachers. The math lab at the school will benefitRead MoreHealth Promotion Is Necessary For Improving The Health Of Patients Essay1431 Words   |  6 Pagescollaboration with other health care providers, to engage in health-promoting behaviors in order to maintain a healthy lifestyle and minimize the development or progression of disease. ii. Accordingly, the reason for selecting this theory is to enhance my knowledge of Pender’s Health Promotion Model (HPM) and to become an effective/ and efficient nurse practitioner in the delivery of health promoting intervention to patient population with hypertension. iii. Hypertension is a major risk factor forRead MoreThe Swimming Pool Reconstruction At Naperville North2119 Words   |  9 Pagesswimming pool not being completed for the start of the girls swim team season, so, logically, the parking lot was the more prominent focus of the construction workers to finish for the start of the school year. Needless to say the start of my high school swimming career did not go as I had imagined it, and the gender inequality became more and more evident as I continued in the Naperville North swim team program. We had early morning practice at Naperville Central, meaning we practiced earlier than aRead MoreThe Themes of Dostoyevsky2976 Words   |  12 Pages The Themes of Dostoyevsky Fyodor Dostoyevsky, born in 1821, would become one of the greatest writers in Russian literature. Fyodor received an education in engineering in St. Petersburg, but decided to follow a literary career. He was a person who wrote how they felt about certain topics, and felt that everyone should know about the government. Dostoyevsky joined the underground group, the Petrashevsky circle, the to bring out the truth in these books, which were forbidden in the public. ThroughRead Moretransformational leaders in sports9224 Words   |  37 Pagesanother NFL first by leading his teams to the playoffs for ten consecutive years. Dungy joined the Colts in 2002 after serving as the most successful head coach in Tampa Bay Buccaneers history. He has also held assistant coaching positions with the University of Minnesota, Pittsburgh Steelers, Kansas City Chiefs, and Minnesota Vikings. Before becoming a coach, Dungy played three seasons in the NFL. Dungy has been involved in a wide variety of charitable organizations, including the Fellowship of ChristianRead MoreInsight to Coach Carter Film7710 Words   |  31 Pageshis future. Best known for his breakout role in â€Å"Finding Forrester,† Brown says that the multifaceted role was something he simply couldn’t pass up. â€Å"I read a lot of scripts and choose my projects very carefully, and when ‘Coach Carter’ came along, I could instantly see what an important story it is,† recalls Brown. â€Å"My character, like a lot of the guys on the team, has his own problems, but he’s a smart guy and doesn’t want to make the mistakes he’s seen other guys in the same situation make. But he

Essay about A Mans Struggle to Heal Himself in Big...

A Mans Struggle to Heal Himself in Big Two-Hearted River Ernest Hemingways Big Two-Hearted River* is such a rich text that it has probably received more literary critical attention than many novels of several times its length. Hemingways ardent use of intricate detail and his intentional, calculated use of short, simple sentences help to make River a treasure chest of critical ideas and possible interpretations. Historically, much of the criticism of River has examined the dark underlying themes of the story, such as the alleged omission of some preceding, devastating event and Nicks wounded spiritual and mental state. These sentences, such as There was no town, nothing but the rails and the burned-over country, are†¦show more content†¦Through this type of reading, we are able to see the great contrast that exists, especially for Nick, between the river with its fast moving current and the dark swamp, a representation of whatever wound from which Nick is trying to heal. Lewis E. Weeks offers another view, similar to Twitchells, of River. Weeks points out some problems with Nicks pitching of the tent which, not surprisingly, is described in a manner such as not to leave the reader in want of details: With the ax [Nick] slit off a bright slab of pine... and split it into pegs for the tent. He wanted them long and solid to hold in the ground... . He pegged the sides out taught and drove the pegs deep, hitting them down into the ground with the flat side of the ax until the rope loops were buried and the canvas was drum tight. (214) From this scene, we cannot dispute Nicks intentionally pitching the tent so that it was drum tight. Weeks explains: [T]he problem from the point of view of the outdoorsman is the tightness with which the tent is pegged down. Canvas shrinks from both dew and rain; and usually notched or hooked pegs are driven into the ground in line with the tension so that they will pull out as the tent shrinks... always the tent is pitched with some looseness to allow for changes in humidity. (433) The question now becomes why Hemingway, an avid outdoorsman, would allow such inconsistencies to surface in River.Show MoreRelatedPoetry by William King, Martyn Lowery, Andrew Marvell, Liz Lochhead, John Cooper Clarke and Elizabeth Jennings10576 Words   |  43 Pagesrhymed meditation. The most obvious poetic technique that these poems have in common is their use of imagery. Love and Sex ============ Surprisingly, perhaps, the most sexually explicit poems in this collection are the two older ones: The Beggar Woman and To His Coy Mistress. Of the modern poems, none of them deal with the sexual side of a relationship. Three poems, however, deal with the full spectrum of sexual involvement in relationships. To His CoyRead MoreLangston Hughes Research Paper25309 Words   |  102 Pageswith him, and a fountain clerk in St. Louis refused to serve him a soft drink. He dealt with these slights the way he would his entire life: He turned away quietly. But Langston decided that instead of running away from the color line and hating himself for being black, like his father had, he would write about the real-life experiences of black people. He was determined to write stories about Negroes, so true that people in faraway lands would read them. James Langston Hughes was born in JoplinRead MoreIgbo Dictionary129408 Words   |  518 Pagesmanuscript was partly typed without alteration into a Word processor, originally an Apple-based system. This was transferred to an IBM system quite recently, but without any conversion of the character codes. It seems that two different systems of coding diacritics were used and more than two IPA phonetic fonts. Furthermore, for some reason, the typing of the grammar sketch which precedes the manuscript is incomplete. In order to make the manuscript available, I have therefore joined together the fragments

A Rainbow, By Rene Descartes - 1743 Words

To be able to really discuss rainbows we have to know the mechanics of them, which has been studied since ancient times. Greek philosophers were aware of the role of reflection in forming a rainbow and had some understanding of the role of refraction. In the 13th century, scientists produced theories on rainbow formation, and in the 17th century, Rene Descartes sketched out the conditions required to observe a rainbow (Douma). There are two key aspects that affect a rainbow, and these include the altitude of the sun and the size of the raindrops. The colors of the rainbow are because of two basic facts: †¢ Sunlight is made up of the whole range of colors that the eye can detect. The range of sunlight colors, when combined, looks white to the eye. This property of sunlight was first demonstrated by Sir Isaac Newton in 1666. †¢ Light of different colors is refracted by different amounts when it passes from one medium (air, for example) into another (water or glass, for example) (University Corporation for Atmospheric Research). Determining whether or not the wavelengths will go through the raindrops or reflect always depends on the angle that the light falls on the backside of the raindrop. Each rain droplet has a function in the formation of the rainbow. Sunlight enters the rain droplet at a specific angle and the rain droplet separates the white light into many different colors. This angle is a fixed measurement between your eye and the sun. What color that isShow MoreRelatedThe Theory On Rainbow Formation And The Mechanics Of Them Have Been Studied Since Ancient Times1557 Words   |  7 PagesRainbows and the mechanics of them have been studied since ancient times. Greek philosophers had some understanding of the role of refraction, scientists in the 13th century produced theories on rainbow formation, and in the 17th century, Rene Descartes sketched out the conditions required to observe a rainbow (Douma). There are two key aspects that affect a rainbow, and these include the altitude of the sun and the size of the raindrops. The colors of the rainbow are because of two basic facts:Read MoreSnell s Law : The Law Of Refraction1195 Words   |  5 Pagesof the law, in which he never published. Meanwhile, Renà © Descartes derived the law using heuristic momentum conservation arguments in terms of sines and acknowledged this in his 1637 essay Dioptrics. Using his new knowledge, he was able to solve a range of optical complications.Descartes assumed the speed of light was infinite, yet in his induction of Snell s law, he also assumed the denser the medium, the greater the speed of light. Descartes obtained obtained cubic and higher degree curves. ToRead MoreThe Origins of Modern Science Essay2484 Words   |  10 Pagesideas Galileo Galilei (1564-1642), Rene Descartes (1596-1650), and Sir Isaac Newton (1642-1727), stand as prime examples of human reason colliding with the ideas of the Cath olic Church. Given their continued importance, and the unquestionable impact of these thinkers, we find it important to ask: why were these men and their ideas heretical? The tradition of utilizing human reason to understand both the cosmos and the existence of mankind preceded Galileo, Descartes and Newton. Aristotle (384-322Read MoreEssay on Descartes Failure4852 Words   |  20 PagesDescartes Failure In his Meditations on First Philosophy, Descartes strives first and foremost to provide an infallibly justified foundation for the empirical sciences, and second to prove the existence of God. I will focus on the first and second meditations in my attempt to show that, in his skepticism of the sources of knowledge, he fails to follow the rules he has set out in the Discourse on Method. First I claim that Descartes fails to draw the distinction between pure sensation andRead MoreModern Meteorology And Its Effects On The Earth1693 Words   |  7 Pagesoften reflecting divine opinions of man’s actions (Fleming). Ancients thought of rainbows as a pathway from mortal Earth to the Heavens, and observation was limited to the crude human senses. As modern scientific principles became more prevalent in the 16th and 17th centuries, weather was increasingly seen as a physical result of atmospheric conditions. For example, Renà © Descartes discarded the supernatural view of rainbows, instead proposing a detailed geometric explanation of how sunlight was refractedRead MoreThe Role Of The Textile Design?1552 Words   |  7 Pageshuman-machine integration can isolate us within a fixed chain of procedures and overlook opportunities to develop embod-ied, sensitive and nuanced methods of expression. The embodiment theories of Maurice Merleau-Ponty [4] provide an alternative to Renà © Descartes dualism of a radical separation of mind and body – thus offering a holistic lens to view and design a ‘soft machine’ through the active participation of the lived body in different stages of the design process. Moreover, digital critic Jaron

The Genealogy And Origin Of Neoliberal Globalization

The genealogy or origin of neoliberal globalization began in the second half of the 20th century. Neoliberalism came into existence as form of government in many countries around the world. Neoliberalism is essentially a reassertion of class power where the rich become richer and with the removal of bureaucratic and state hurdles one is able to facilitate and strengthen the deregulation of capitalism. To the individual, neoliberalism implies that rationality, individuality, and self-interest guide all actions. It’s viewed as a global social science capable of explaining human behavior since all behavior is in fact thought to be directed by logical, individualistic, and selfish goals. The foundational roots of neoliberalism were planted by a political economy theory which advocated for markets to be completely liberated from any type of governmental interference. These markets would be free from competition and free enterprise was promoted which would allow for economies to grow. Neoliberal ideas have drastically changed how states operate for starters by promoting a market-based economy that values competition and efficiency. Neoliberalism has also directly led to the economic rationalization of the state, the restructuring of state sectors, and the dismantling of the welfare state. However, there were in fact many consequences of these changes. For example, the U.S. and U.K. have seen consequences in the form of abolishment of subsidies and tariffs, the corporatizationShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesyears of little significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as

The Link Between Nationalism And Racism History Essay Free Essays

This essay will critically analyze the nexus between patriotism and racism in order to set up if there is a correlativity. Racism is an of import argument in modern-day society because it is widely perceived that racism in no longer prevailing but racism continues to be. Harmonizing to the Oxford English Dictionary, racism is defined as the, ‘discrimination against or hostility towards other races. We will write a custom essay sample on The Link Between Nationalism And Racism History Essay or any similar topic only for you Order Now ‘ Barack Obama was the first black president of America in 2009 but is invariably greeted with unfavorable judgment claimed by former president, Jimmy Carter because he is black and the ‘belief held by many Whites that an African American is non qualified to be in the White House. ‘ ( The Guardian ) In order to reply this inquiry I will foremost discourse the function of patriotism and the effects that it has upon imagined communities in nation-states in order to set up links between racism. To exemplify my theory I will utilize illustrations of how patriotism was used to advance racist positions and reenforce a peculiar set of ideals. My First illustration is of Nazi Germany who wanted to eliminate the Judaic race in Europe. The German state was to be cleansed and go forth a superior German race. I will specifically look at the grounds why the National Socialist German Worker ‘s Party ( NSDAP ) was elected and how they used patriotism in order to advance the party ‘s hatred for the Judaic race. I will besides look at how Nazi propaganda was used to reenforce racist positions in order to convey together the nation-state. The concluding illustration will research the intensions of what precisely constitutes you to be a member of a nation-state and whether you have successfully integrated into society. In 2000 in the coastal town of Nea Michaniona an Albanian pupil named Odysseus Cenai was given the wages to transport the national flag at a commemorating parade. ( Tzanelli, 2006:27 ) I will look at the grounds why Cenai and others were discriminated against by looking at how Greece maps and looking at the history between Greece and Albania to tie in a nexus. I believe that patriotism reinforces a peculiar image of nation-states in order to make a sense of national pride. I believe that patriotism has stemmed from political motions, faiths and the media. Patriotism is non wholly to fault for racism but has played a critical function in back uping it. The Othering? Paragraph 1 Patriotism is defined as the: ‘Politicised societal consciousness centered upon an cultural born out of shared commonalties, seeking to accomplish integrity, liberty and group involvement by mobilising ethnic-based constituencies. ‘ ( Norbu, 1992:181 ) Norbu ( 1992 ) has identified the cardinal function of patriotism within a state ; patriotism has in kernel sought to reconstruct the original Latin significance of state, people or state. ( Norbu 1992:25 ) Patriotism is an political orientation of the province or a inactive political orientation in so far as it identifies peoples ( states ) with provinces. Anderson ( 1983 ) claims there are three causes of patriotism: faith, dynastic kingdom and print capitalist economy. The historical context will supply the background for patriotism in order to set up the cardinal incentives such as: nationalism, national pride, conveying the nation-state together and making a specific set of beliefs. The state is ‘an imagined political community and imagined as both inherently limited and autonomous. ‘ ( Anderson, 1983:06 ) Harmonizing to Anderson ; ‘The state is imagined because the member of even the smallest state will ne’er cognize most their fellow-members, run into them, or even hear of them, yet in the heads of each lives the image of their Communion. ‘ ( Anderson, 1983:06 ) Paragraph 2 History Hitler ‘s rise to power had cardinal effects for the German province every bit good as the persecution of Jews. The German populace elected the National Social Workers Party ( NSDAP ) which was controlled by Hitler in order to take them through a difficult period in clip due to the great depression and the economic and national casualty of World War I. In 1920 Anton Drexler published the â€Å" Twenty-five Points † programme which set out the NSDAP policies. Bizarre combinations of political idea were in common in Germany in 1918. The growing of Nazism was doubtless helped by a clime of comparatively similar thoughts. ‘ ( Eatwel, 2003:126 ) This was polar to the party deriving control of the province because the morale of the state was low and the economic crisis made it hard for the state. This plan had set out how the German state needed to take back control and create equality amongst a superior race by the remotion of inferior races. The plan was really negative and critiqued what was incorrect with Germany at the clip and was the ground why it became so appealing to the imagined community. National pride i? Superior race Hitler brought the German province closer by conveying back national pride to the imagined community, which had been losing for so long. He believed that the Aryan race was the superior race and everyone else was inferior. Drexler used Charles Darwin ‘s theory of endurance of the fittest and radicalised it by claiming that the inferior persons should be eradicated. It was non merely the Jews who were discriminated against but besides the Slavs and the Blacks were ‘deemed inferior people, destined for conquering or servitude. ‘ ( 37 ) Hitler used patriotism in order to know apart against other races because they were seen as below them, by doing the German race seem more of import or worthy so everyone else he reinstalled national pride in the imagined community. In his 25 point programme he spoke of how he wanted to unify ‘all Germans in a great Germany ‘ and that â€Å" German people have rights to those equal to those of other states and the Treaty of Versailles and St. Germain shall be abrogated. † Nazi Germany were rallied by this belief of their importance and wanted to take back what was truly theirs, sovereignty resides with the Aryan race ( volksgemeinscharft ) Hitler believed that over clip it was going of all time more hard to separate Hebrews from the Germans apart from their faith as they took on European individualities which he believed was incorrect because the Jews who held of import places were working the state for the ain selfish demands. ‘Under Nazism Katz argues ‘racism became metaphysical and the devastation of the Jews was indispensable for the saving of the German state if non their redemption. ‘ ( 68 ) aˆÂ ¦ Nazi propaganda i? Encourage them i? Fear Nazi propaganda played a important function in maintaining the state province strong and to reenforce the province chief policy, which was to make a superior race. Nazi propaganda was used to promote everyone that what they had set out to make was the right thing and the state should be proud for cleaning society. ‘Publicity was designed to startle the population, to implement continued attachment and group trueness. ‘ Hitler invariably spoke of how he wanted to take the Judaic race in Europe. Nazi political orientation was systematically used with the purpose of keeping high national pride in the imagined community. In a popular hebdomadal magazine, Der Angriff had a circulation of some 300,000 wrote, ‘the war will stop with the extinction of the Judaic race ‘ and in another widely read article, Das Reich made an indistinguishable anticipation: ‘the Jews will pay with the extinction ( aussrottung ) of their race in Europe. † The repeat of despised towards Jews in the imperativeness would go synonymous in the imagined community and hence would back up the German cause. ‘ Nazi Germany non merely promoted propaganda but when they realised they were get downing to lose clasp on the war they tried to beat up the state by motivating fright. Nazi Germany tried to convert the imagined community that it was non merely them who played a function in the attempt to destruct European Jewry but it was the German public excessively. NSDAP believed that by intimidating the German state, they would hold no pick but to back up and promote their attempts. NSDAP claimed that ‘Jewish Acts of the Apostless of retaliation against the full German people, and non merely the Nazi leading, should the war terminal unsuccessfully. ‘ This clearly shows the nation-state employed these fear tactics in order to beat up the state and convert them that what they were making was for the greater good. Hitler used patriotism in order to convert the populace that what he set out to make was for the Aryan race. The two most of import factors of Nazi political orientation were antisemitism and racism, Nazi political orientation was committed to the creative activity of a maestro race and therefore the riddance of what it deemed ‘life unworthy of populating ‘ among the Germans such as ‘mentally retarded, emotionally disturbed, and physically handicapped Germans, along with Gypsies and Jews. Hitler ‘s used patriotism to implement his ideals by claiming that the Aryan race were superior and that the Jews were the ageless enemy of the German people. Political motion i? History i? Hitlers anti-semitic position Hitler was an anti-semitic leader, who was n’t afraid to publicise his extremist hatred towards the Judaic race and Hitlers ‘ideas sing antisemitism must be entire remotion of the Jews. ‘ Hitler entirely is non to fault for the annihilating offense committed to the persecution of an full race but the NSDAP party who believed in the Nazi political orientation and the people who were involved in it every bit good as the people who stood by and watched. ‘ The Otherring Greece illustration Greece ( 2000-2004 ) there were several instances of racial bias, which brought to the foreground inquiries of national individuality, racism and favoritism. Traditionally the best student of the school in acknowledgment of that student ‘s excellence holds the Grecian national symbol. This was non the instance in 2000 because in the costal town of Nea Michaniona the Michaniote found out the best pupil was non Grecian but in existent fact Albanian, whose household migrated to Greece a few old ages before in hunt of a better life. Odysseus Cenai ( Odhise Qenaj ) is the pupil in inquiry, which caused tumult from his equals and their parents. The chief ground for such ill will was because of his race, he was Albanian and non Greek. This racism towards Cenai and many others who inhabit Greece has stemmed from historical events, spiritual positions and nationalism towards their state. Firstly I will discourse the context in which the events occurred because it provides us with an pen etration to the beliefs of the imagined community. The ground why the Grecian state were so inexorable non to see Cenai an Albanian to transport the flag was because of the significance of the flag. The flag and the national anthem are symbolic mentions to the Greeks with its ain myth of common beginnings and history ( Smith 1981, p. 66 ) . The Grecian flag ( bluish with white cross ) dates back to a decree issued during the Grecian Independence War ( 1822 ) , and ‘entwin [ es ] national sentiments with spiritual strong beliefs ‘ ( Karakasidou 2000, p. 226 ) . The Grecian anthem operates along the same lines, as both its history ( as a piece of poesy composed by the Greek ‘national poet ‘ , Solomos ) and its content refer to the procedure of Grecian ethnogenesis. ‘ Grecian ethnogensis derives from the Greek Ethnos, which means ‘groups of people ‘ , or ‘nation ‘ is the procedure by which a group of human existences come to be unde rstood or understand themselves ethnically distinct from the wider societal landscape from which their grouping emerges. This is an of import construct because the Grecian civilization is really loyal and see themselves distinct from other races due to their belief towards Greek orthodox. The national flag harmonizing to Firth today plays a symbolic map, being a ‘condensation symbol ‘ and ‘a focal point for sentiment about society. ( Firth 1975:356 ) The national flag symbolises the sacred character of the state ; loyal citizens revere it. The national flag plays an of import function in keeping the nationalism and love for Greece. Michael Billig suggests that â€Å" the topographic point of national flags in modern-day life bears a minute ‘s consideration † ( 1995, p. 117 ) . These minutes of ideas towards the flag and the significance that they play are cardinal in making a strong sense of national pride. National pride could be considered ideologica lly racist because you adore your state and you do n’t desire anyone staining its image. The parade itself is really of import because it is excessively commemorate the Greeks strength and their finding non to give in to the Italian ‘ultimatum ‘ and resignation to the Axis Forces on the 28th October 1940. Throughout Greece the imagined community remembers the legendary ‘Ohi ‘ ( No ) that the Metaxas fascist government ( 1936-1941 ) allegedly delivered to the Italian fascist government. The struggle between the Greek and Albanians supported by Italy that followed the ‘ohi ‘ and the ephemeral Greek triumph before the German invasion and business ( 1941 ) , are registered as a great loyal act. Parading therefore symbolizes the victory of the ‘Greek spirit ‘ over its ‘enemies. ‘ ( Karakasidou 2000:241 ) nationalism towards their state is clearly high among the Greeks and this is apparent in there conflict against holding a non-Greek carry the flag which means so much to them and in this was they are honoring their t riumph. However this may be good for the Greeks that they love their state but this has besides created barriers between other civilizations. Harmonizing to Nadia Seremeta-kis so advisor to the Greek Ministry of Public Health discovered an association between Albanians and other immigrants to Greece after the gap of EU boundary lines and narratives about ‘waves of infections traversing Grecian frontiers. ‘ ( Seremetakis 1996:489 ) This creates a sense of imagination in that the infections are the immigrants traversing the Grecian boundary line. The intension of the term infection describes the immigrants as if they are occupying the host state, the racialist tone towards other civilizations is apparent and this is due to national pride. Albanians have even changed their names to Greek traditional ways in order to suit into society so they would n’t be stigmatised. Furthermore it was from Grecian perceptual experiences that if you were a different ethnicity to them , so you are Albanian. ( ibid ) The fact that they cant distinguish between different races reinforces the Grecian state ‘s attitude towards other races and their racialist positions. There was a possibility of allowing Cenai Greek citizenship so that he could take part but some Greeks argued that would non wipe out his ‘alien ‘ individuality. Two female parents of Michaniote students gave voice to such reserves by shouting in a local meeting ‘I will non allow an Albanian touch MY FLAG or sing MY NATIONAL anthem! ! ! ‘ ( Raptis 16 November 2003 ) . The racial tone was grounds of their disfavor of Albanians and their involuntariness to absorb other civilizations into their society. For illustration, senior members of the conservative party Nea Dimokratia ( New Democracy ) suggested that bearing the flag is a inquiry of birthright, therefore overruling the civic construct of the state. The permutation of civic with cultural apprehensions of the state figured once more in 2003, when the Prefect of Thessaloniki, Panagiotis Psomiadis, declared that ‘You are born a Grecian, you can non be turned into a Grecian! ‘ ( Raptis 16 November 2003 ) . Firth, R. ( 1975 ) ‘Symbolism of flags ‘ , in Symbols Public and Private, Cornell University Press, Ithaca, New York. How to cite The Link Between Nationalism And Racism History Essay, Essay examples

Marketing Communication Equity and Advertising

Question: Discuss about the Marketing Communication for Equity and Advertising. Answer: Introduction Brand is any symbol or feature that distinguishes a product from its competitors(Keller Parameswaran, 2011). Brand power of firms differs because of their marketing activities, image, size and positioning. Dominos Pizza is an international chain of fast food restaurants headquartered in USA. Dominos was founded by Tom Monaghan in 1960. In 2004 it was listed on New York stock exchange(Domino's, 2016). Dominos has a franchise system of operations and operates in 81 countries making it the second largest international pizza chain. Dominos Australia is the Australian based franchise of Dominos. Dominos has a 25% market share in fast food industry in Australia (Domino's, 2016) Therefore it is a very well established brand. Pizza Capers is an Australian fast food chain based in Queensland and has expanded to Singapore but is still small in comparison to Dominos. The firm has 110 stores across Australia and is owned by Retail food Group. The firm has 4% market share(Pizzacapers, 2016). Both Dominos and Pizza Capers exist in the same industry that is fast food. However, they cater to slightly different market segments. While Dominos tries to position itself as a brand which offers Pizza for youth and family entertainment(Domino's, 2016). Pizza Capers focus more on in-house ambiance of the restaurant. Pizza Capers is similar to Dominos as both are now focusing on online ordering and delivery however the brands have different appeal for customers. Brand positioning strategy Positioning is the image that the brand occupies in the mind of the consumer(Gabam, 2015). Firms use various strategies to create a favorable impression on the customers regarding the brand. Creating awareness about product features or using price as an impact creating tool are some of positioning strategies. Delivery process and product experience can also be used as positioning strategies(Temporal, 2011). Dominos Pizza focuses on product quality, variety in flavors and product experience as the major positioning strategies. Family and youth enjoyment is also a major ploy through which the firm tries to create a favorable impression in the customer mind(Domino's, 2016). Dominos through its marketing activities has been successful in associating family entertainment with its Pizza. Convenience of takeaways and delivery is also a positioning strategy which has endeared Dominos pizza as a top brand worldwide. On the other hand, Pizza Capers is a smaller brand in comparison. However, they have also used positioning strategy to acquire a part of the market share. Delivery and product quality is used as the main positioning strategy. Pizza Capers tries to ensure product quality. Therefore, their promotional strategy focuses on on-time delivery. Pricing is also a main positioning strategy. They have kept the prices lower than the top brands to attract customers. Therefore, Dominos and Pizza Capers are similar in positioning strategy in terms of delivery however, different in terms of pricing. Brand Identity Brand identity is the perception of the customers about the brand or the way the brand wants itself to be identified(Wheeler, 2010). Elements of brand identity are Logo, name, tagline etc. Companies create brand identity to convey the value association that the brand is trying to create for the customer(Dahlen, 2014). Brand identity displays the impression that the firm generates in the customer mind through various cues like its logo. Dominos is an international brand. The red and blue logo of Dominos used worldwide is very recognisable. Fast delivery and hot pizza are associated with its tagline.(Domino's, 2016) The firm uses marketing communication and advertising to convey its message. Dominos also uses cartoon characters to create an identity of family enjoyment (Domino's, 2016). Additionally, the colour red and blue are attractive to children. Therefore, Dominos has a clear and strong brand identity Pizza Capers is a smaller brand. However, it also has a very strong and identifiable logo with its name written in bold letter. The colour is white and brown which may not be as attractive to youth and children as red and blue of Dominos. Pizza Capers focuses on home delivery as a tagline(Pizzacapers, 2016). Though people associate the brand with quality product delivery the firms brand identity has not yet become as deep rooted in the customer mind as Dominos. The firm has successfully achieved brand recognition with in clusters but it has to use more highlighted identification cues to become more recognisable. Leveraging of the Brand Equity Brand equity is a term used for the value of a brand(Aaker, 2013). It can also be understood as the value which customer associates with a product. If customers associate quality with the name of a product then that product is said to have high brand equity(Aaker, 2013). Additionally, people also tend to trust a well-known brand as compared to a lesser known brand because of its equity. Dominos is an international brand of long standing(Domino's, 2016). The fact that its the second largest Pizza chain in the world gives it huge brand equity. People trust the brand. Dominos has been able to leverage its brand name to a very great extent. The firm has been able to price its product higher(Domino's, 2016). It has been able to convince the customer about quality, enjoyment and health quotient of the pizza. Therefore, Dominos due to its international status has been able to enjoy greater revenues because of its brand name. Pizza Caper is relatively a very small brand(Pizzacapers, 2016). However, it has been able to create a niche for itself. People do associate it as an alternative to major brand names. Firm has not been as successful, as Dominos to leverage its brand name as it will not be able to sell the products at a higher price. However, slowly the brand is being recognised internationally as well which is leading to more trust of customers which may help to enhance brand equity in future. Brand Touch points The points of interaction of customer with the brand are known as brand touch points(Yohn, 2013). Touch point can be customer service, website, social media or marketing communication tools like word of mouth or advertising(Kautish, 2013).These touch points are important because they help the customer in comparing their existing knowledge of the brand with their previous knowledge. Dominos has various touch points for customer interaction(Domino's, 2016). The most important is its highly supportive customer service and website for online delivery. Dominos has managed to give proper training to customer service staff so that they give impression of care, support and quality product delivery to the customer(Domino's, 2016). Additionally, the delivery process is managed to create customer convenience. The website is another touch pony where customer can select menu and order. This is manged by expert employees and IT management teams. The touch points help in supporting the brand image of quality product and timely product delivery. Pizza Capers also has website as the most important touch point(Pizzacapers, 2016). The focus of the firm is on online ordering. Therefore, the website supplies knowledge about the menu and prices. The firm manages it through expert employees trained to handle customer queries and manage IT systems. As Dominos is a bigger firm it is able to give better training to its staff therefore, it is able to handle the touch points in a better way. Website management of Dominos is better as it is more attractive and creates greater customer convenience. Customer Buying Pathways and Involvement Buyer decision making process is based on attitude, feeling and belief. If the consumer exhibits a positive attitude for a brand he may make the decision to purchase it(Keller Parameswaran, 2011). Attitude and consumer buyer pathway can be created through affective component which is governed by emotions or cognitive component where the consumer evaluates the brand rationally(Gabam, 2015). Sequence and path of purchase decision varies based on whether the attitude is motivated by emotions or by cognition(Gabam, 2015). If the attitude towards the brand is cognitive the consumer will first think about it, develop feelings and act accordingly. However, if it is emotional then they will develop feelings, act upon the feelings and then think about it. Dominos is a brand with a very long standing reputation. If it comes out with a new product, due to its brand equity the customers may take the emotional path. The may feel good about the new product, act to purchase and then think whether it was the right decision. On the other hand, Pizza Capers is a smaller brand in comparison; hence if they come out with a new product, customers may take cognitive path. They may think about it then develop feelings and then act to purchase it. Therefore, path taken for both brands may differ. Fast food and pizza offered by both brands are low involvement products as they are frequently purchases products(Gabam, 2015). However, comparatively as Dominos is a more reputed brand the involvement of the whole family in choice of flavour might be more. Conclusion Branding helps in distinguishing a company from its competitors. Dominos has long standing brand name due to which it is ahead among its competitors, However, Pizza Capers is also making a name for itself and adequate image building can enhance its brand value. References Aaker, D. A., 2012. Building Strong Brands. New York: Simon and Schuste. Aaker, D. A., 2013. Brand Equity Advertising: Advertising's Role in Building Strong Brands. sussex: Psychology Press. Brown, S., 2016. Brands and Branding. London: SAGE Publications. Dahlen, M., 2014. Marketing Communications: A Brand Narrative Approach. Melbourne: John Wiley Sons. Domino's, 2016. Home. [Online] Avail able at: https://www.dominos.com .au/[Accessed 10 Dec 2016]. Gabam, J., 2015. Brand Psychology: Consumer Perceptions, Corporate Reputations. London: Kogan Page Publishers. Kautish, P., 2013. An Analytical Study on Perspectives of Brand Awareness and Its Impact Upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organization. Norderstedt: GRIN Verlag. Keller, K. L. Parameswaran, J. I., 2011. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Delhi: Pearson Education India. OGuinn, T., 2011. Advertising and Integrated Brand Promotion. London: Cengage Learning. Pizzacapers, 2016. Home. [Online] Avail able at: https://www.pizzacapers.com. au[Accessed 10 Decemebr 2016]. Rosenbaum-Elliot, R., 2015. Strategic Brand Management. Oxford: Oxford University Press. Temporal, P., 2011. Advanced Brand Management: Managing Brands in a Changing World. New Jeresey: John Wiley Sons. Wheeler, A., 2010. Designing Brand Identity: An Essential Guide for the Whole Branding Team. New Jersey: John Wiley Sons. Yohn, D. L., 2013. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. New Jesrsey: John Wiley Sons.

Gene Therapy Essay Research Paper What is free essay sample

Gene Therapy Essay, Research Paper What is Gene Therapy? What types of cistron therapies cure familial diseases? Many diseases seen today are the consequence of a faulty cistron in the Deoxyribonucleic acid of thepatient and can non be cured utilizing the traditional methods such as antibiotics and antiviral medicine. The victims are now looking to cistron therapy as a possible remedy for their jobs. Gene Therapy is the procedure of replacing a faulty cistron inside a patient s Deoxyribonucleic acid with a working cistron that will bring forth the right cistron merchandises. The familial diseases, in which a individual known cistron does non work decently, such as reaping hook cell anaemia is the most suited to be treated with the cistron therapy. There are two types of cistron therapy in bring arounding these diseases, patient therapy and embryo therapy. In the procedure of the patient therapy, the first measure is placing the faulty cistron and insulating a normal opposite number. We will write a custom essay sample on Gene Therapy Essay Research Paper What is or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To obtain right cistron action, it may be necessary to set it into the right site on the host cell chromosome, or even to cancel the faulty cistron, and the Deoxyribonucleic acid can so be replicated each clip the host cell divided. But if the new cell is injected straight into the patient s organic structure, it will be capable to the organic structure s immune system that will acknowledge it as foreign and aim it to be destroyed along with the healthy Deoxyribonucleic acid that it is carrying.So the cells extracted from the patient are to be treated and adding the new cistron in a trial tubing in the research lab to do certain that the Deoxyribonucleic acid is inserted inan appropriate topographic point in the genome, and the cells can so be returned to the patient s organic structure. Now it is possible to offer the parents an prenatal diagnosing to look over if the foetus is affected by some individual cistron defects. If it does, the parents can take embryo therapy to bring around it instead so abortion. While the basic procedure is similar with the one of patient therapy, to make an embryo therapy is a small spot easier than a patient therapy, because the immune rejection system of the embryo is non to the full developed. The new DNA will non be ejected, while the former DNA will be altered. Gene therapy seems to be a promising and positive measure for the medical community, but ethical inquiries arise every twenty-four hours as we discover more and more about the contents of the human genome. Gene therapy has a promising potency to better the lives of those who have diseases that have until now been decease sentenced, but to take it into existent pattern human existences still have a long manner to travel.