Solutions to Murder on the Orient Express Essay Topics in Easy to Follow Step by Step Detail

Solutions to Murder on the Orient Express Essay Topics in Easy to Follow Step by Step Detail Why Almost Everything You've Learned About Murder on the Orient Express Essay Topics Is Wrong Poirot agrees that America is an area of progress, but it's clear this progress isn't always positive. He offers Poirot a significant sum of money in the event the famed Belgium will safeguard his life. To start with, it's required to admit that a number of the characteristics of Murder on the Orient Express are entirely normal for detective genre, especially in regards to Agatha Christie's classical detectives. Poirot isn't just a sleuth, he's also a retired police officer. Murder on the Orient Express is among the most famed detectives of the famed writer Agatha Christie. It is one of only three Christie novels in which the killer or killers are not punished. What to Expect From Murder on the Orient Express Essay Topics? He additionally found that each passenger had an alibi, and none se emed too concerned with the whole case or their very own personal innocence. Though, nobody could quite understand how EVERY passenger on the whole train was guilty! It says that loss of control comprises the objective test that is actually supposed to be subjective test which means that it's not greatly improved. And she'd sit in the vehicle and pretend to hold the wheel. Relatives couldn't permit the murderer to escape responsibility, that's the jury trial. In addition, it means that every one of the suspects are available easily as there's nowhere to hide or run. This is the way he is equipped to address the crime. I will begin with Murder Commiting Essay The issue with committing murder is the high danger of being caught. However, it's also the ideal murder. The Word file provides unlimited customizing options so you can teach in the most effective manner possible. Length will vary based on format viewed. Five years before, he kidnapped a three-year-old heiress to a large fortune. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Hardman loses his persona at the same point. We are going to take a look straight away. A man named Stephen gets off a train and he's set on doing something he has planned to do for a lengthy time. No added characters, no additional objects, everything is linked to the crime performed. From a alight princess to a typical maid, a wide array of individuals are aboard the train at this moment. Ratchett both in persona together with in name is not anything more than a front for the authentic face of evil. Sometimes innocent men and women are convicted, and at times criminals escape justice. Also, it's quite simple to decide on the precise time when certain events happened. Students lead busy lives and frequently forget about an approaching deadline. Even if they take a certain course because they are really interested in the subject, this stil l doesn't mean that they enjoy every aspect of it. Finding the Best Murder on the Orient Express Essay Topics There's, naturally, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. It is possible to also secure many discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. However, you can rest assured that you're getting a fine work for the price tag you're paying. Despite the fact that you pay for homework, we provide those options at no cost. Identifying and removing evil individuals is the sole means to restore a level of social purchase. Through a mix of astute observation, reason, and logic Poirot has the capability to assemble the facts of his case and supply a comprehensive explanation. The previous criticism I am going to be taking a look at the concerns raised when look ing at intention and oblique intention it's known to be the most fundamental idea of criminal law which remains so unclear this is due to the debut of the mens rea malice aforethought express or implied which is extremely difficult for the jury to comprehend. The Little-Known Secrets to Murder on the Orient Express Essay Topics There are many explanations as to why I feel this and throughout this paper I hope you will understand why. Christie does not draw conclusions for us and it is all up to us as readers to choose what's the correct plan of action given the conditions of the plot. This book demonstrates that if it was for the better, then it's fair. Inside this section, the narration consciously changes to the very first person and the reader knows precisely what the men are thinking on their perspective. Ratchett had escaped justice in the united states. But no criminal justice process is ideal. I, however, will leave this up to you to choose which is the best remedy t o give to the Yugoslavian police. He never should resort of physical tactics to address the crime. The government also have acknowledged the fat that the law of murder should turn into a statute law, they've also asked the law commissions to research this area so they can create a study on the potential reforms. Agatha Christie's message is that law court is unable to guarantee justice anymore and that's why the jury system becomes a way of establishing justice.

My Personal Experience In My Life - 990 Words

In this world we live in, we are only given one shot. Therefore, it is at our best interest to live life to the fullest. Over the years, I have been able to analyze how I’ve struggle from stepping out my comfort zone. I found myself on the same routine for the first 18 years of my life. With that being said, it is a major key to try new things as we learn to grow, therefore you won’t live a bring life. Every chance I get I take on new things to enhance my person. While doing so, I’ve been able to step outside the box. Trying new things has been very beneficial to me because it has allowed me to secure independence, travel, and find my inner self. One reason trying new things has been beneficial to me is because it has allowed me to secure†¦show more content†¦Not only did I conquer my fears, but I also lived a moment I might not ever get to live again. That exotic feeling is what life is all about I and I had to prove that to myself. Another reason trying new things has been beneficial to me is because it has motivated me to travel. I would’ve never thought that I would be able to just pack up and disappear from reality. Away from my mom, away from my school, away from my time zone. It was something that felt so unreal. I wanted to explore. I wanted to see what else this world had to offer. In order for me to be able to live lavish, I had to once again, fight myself to sleep with my gut feeling and my brain. That very next morning I left. I flew to California for a good two weeks with my best friend. While staying there, I realized that nothing else can compare to how good I felt. I learned so many new things. I visited so many places. I was at ease with myself. I was exposed to new kinds of feelings within myself. I just look back and remember being at an unstable place in my life before I went to Cali, and this trip made me do a full circle. Seeing everyone in their designer cars and homes really did ope n my eyes. It gave me a boost to go beyond my goals. I analyzed that having my own set goals can enhance my life and allow me to try new things on a daily. Getting a taste on how bad of a new life I wanted, lead me to explore new things. I thank myself every day for waking up and realizing how much moreShow MoreRelatedMy Personal Experience : My Experience In My Life1003 Words   |  5 Pagesdifficult to write about my life—not because I do not know what to say, but because I am often fearful of sharing my experiences and having them impact how people view me. My identity and upbringing are not necessarily unique, but I have been in situations that society tends to be uncomfortable with. Repeated sexual assaults, psychological abuse, neglect, and financial hardships are factors in my life that I tried to forget when I started college. Now that I am at the end of my undergraduate educationRead MoreMy Personal Experience : My Experience In My Life1132 Words   |  5 Pagesget together and notice they have differing opinions, it can lead to arguments. That’s what happened in my case. Recently, I experienced my first big fight with my parents over how many college classes I should be able to take. Ever since I was little, I have always tried to do my very best in classes and really push myself. I have also always been a perfectionist and been very on top of my work. I have always wanted to get things done as soon as possible and get ahead anytime I can, whether thatRead MoreMy Personal Experience : My Experience In My Life1097 Words   |  5 Pagesbirthed in Syria and a mother from the coast of Long Beach, California, my childhood was, to say the least, interesting. However, everything that happened from my birth until now, all made me who I am today, someone I am very proud to have become after these seventeen years. The first three years of my life were spent on the West Coast in the city of Irvine, California. I don’t remember too much from these years, but I do know my parents labored long shifts, sacrificing precious time to support anRead MorePersonal Experience In My Life1344 Words   |  6 PagesI worked hard at my studies, homework and research and I put my education above everything else. If I was going to pass this tough course with good grades, or pass it at all, my studies had come first, above everyone and everything else which wasn t going to be easy, but it had to be done. I took my computer, notes and books on every vacation, starting off every day and ending every night working diligently on my dissertation. I got frustrated and discouraged at times, but with all the supportRead MoreMy Personal Experience In My Life940 Words   |  4 Pagescareer and in life, your character must drive you toward your aspirations. Throughout life, several experiences have molded me into a person of resilience, empathy, and composure. Such values have allowed me to reach my goals and serve my community. In supplement to my intelligence, these assets render me an exceptional student and employee. The ability to be resilient is at the core of who I am, and the challenges that have created this strength have taught me empathy. Because of my weight, I facedRead MoreMy Personal Experience In Personal Life774 Words   |  4 PagesMy mother perpetually advises me by stating â€Å"à ¦ ¸Ã  ¦ °Ã  § Ã  ¦ ¬Ã  ¦ ¦Ã  ¦ ¾ à ¦â€ Ã  ¦ ªÃ  ¦ ¨Ã  ¦ ¾Ã  ¦ ° à ¦ ¸Ã  §â€¡Ã  ¦ °Ã  ¦ ¾ à ¦â€¢Ã  ¦ °Ã  ¦ ¾,† which translates from Bengali to English as â€Å"always do your best.† Taking heed of my mother’s advice has led me to always try to be the best possible version of myself, in school and outside of it. Knowing myself, junior year was going to be arduous as is; I would be studying profusely for my SATs and ACTs, going nights with minimal sleep as I would be taking nine total classes, eight of which were Advanced Placement classes, andRead MorePersonal Experience In My Life997 Words   |  4 PagesJohnny and Cora, my younger siblings, their lunches again today. Itâ€⠄¢s been very hard on me, I have so much more responsibility than I have ever had before. With my older sister, Betsy, sick in bed with the Spanish Flu, my mama working in a factory, and my father away fighting in the Great War, I have to do everything I can for my family. I cook, clean, get the kids ready, help with homework, care for Betsy, and I don’t mind it all that much. The only thing I miss most about my old life is getting toRead MorePersonal Experience In My Life1399 Words   |  6 PagesMy time working at a children’s psychiatric hospital helped me realize my strength and taught me more compassion than the rest of my life combined. Many times I had questioned if I was cut out for this work and if I was doing any good trying to help these children. I had to learn to walk on the fine line between growing thick skin and showing love and acceptance to kids who are seemingly unlovable. My experiences have continued to shape who I am had help give me perspective for when I find myselfRead MoreMy Personal Life Experience1293 Words   |  6 Pagesinterests, life experiences and commitments, I know that I will enrich the UWM community. I believe that life experiences are extremely crucial in self-development. The more you experience, the more you grow as an individual. I say that with such pride because I can say myself that the life experiences I have gone through has shaped who I am. Commitments rather they are large or small, you are dedicating yourself to something which comes easy to me. When I am dedicated to something, I give it my all. OneRead MorePersonal Experience: My Fears in Life534 Words   |  2 Pageshad at least one fear in their life, whether it is a fear something like heights or a fear of something unknown. â€Å"Fear is a chain reaction in the brain that starts with a stressful stimulus and ends with the release of chemicals that cause a racing heart, fast breathing and energized muscles, among other things, also known as the fight-or-flight response† (Layton, Julia, 2005). I would like to tell you about a fear that I had and how I went about overcoming my fear. My fear consisted of many factors

Interpreting Accounting Information Decision Making †Free Samples

Question: Discuss about the Interpreting Accounting Information for Decision Making. Answer: Introduction: In accounting, sales and leaseback is considered as a quick way to build up funds. In this process, financial entity continues with is ownership right even after selling out of the property by immediate leaseback (Longinidis and Georgiadis 2014). Four primary benefits that could be identified from Lion Nathan case study are- attainment of capital at a lower borrowing rate, no recorded agreement in financial balance, maintenance of asset controlling and receiving benefit of taxation from leasing expenditure. When Lion Nathan sorts to adapt Sales and Leaseback procedure then the concerned corporation will be able to retain its control over pubs. The operating activities of the pub remain unaffected with this kind of trading. No matter whether the ownership retain in the form of original owner or as a lessee, it enhances the bargaining power. In times of financial leasing, payment of interest and depreciation of fixed capital are considered as operational expenses and hence, this tends to increase tax protection and generate a higher net profit. Similarly, payment of lease in the process of operating lease is also viewed as a part of financial expense (Ashiya 2015). The prior knowledge base of the property helps the owners of Lion Nathan to have an additional edge of benefit while negotiating on lease payment. There is no long-term liability of the company as reflected from solvency performance. Australian Accounting Standard AASB 117 defines lease as an agreement where a property owner termed as lessor provides right to another person known as lessee to access the asset for a certain period on account of a agreed payment. Finance leases differs from operating lease in terms of transferring all associated risk and benefits from original owner to lessee (Deegan 2016) . In financial leasing, lessee enjoys the right to have possession on the asset even after completion of lease period. Given the case of Lion Nathan, it considers market expansion by selling one third of its portfolios for funding acquisition of hotels over a period ranging between twelve to eighteen months in Victoria. The operation of hotels is a part of companys Victoria strategy. It means the company retains its ownership and control over their main venture that is portfolios of pub. Lion Nathan conducts proper financial leasing for assuring shareholders profit and obtains all the benefits from pubs operation. Once the Victoria strategy completes it owns back all is property rights. In reference to AASB 117 (Paragraph 59), it is indicated that in situation where the sales of pub generates any prospective gain or loss for Lion Nathan, then it should not be recognize immediately (Henderson et al. 2015). Rather it would be deferred and amortized over the leasing period. In financial leaseback, Pubs are used as a source of raising capita and hence is viewed as providing security rather than completely sold. The accounting standard thus indicates that it is not right to consider benefits from sells of non-current assets as an income. As an instance, if the concerned firm engages in a lease contract over one year using the method of straight line then gains from the leasing contract can be equally divided over the leasing term (Chambers 2014). In such sales and leaseback activities as mentioned in Lion Nathan case above, the company should account gains obtained from selling of pubs before it occurs in the comprehensive income statement. In a financial lease, AASB 117 requires that all benefits and risks should be transferred to the lessee. The measures for depreciation and disclosure of it should be in line with the requirement of AASB 138 and AASB 116 (Collier 2015). This implies assets in leasing contract should be depreciated over the term of leasing depending upon the ownership of lessee. In reference to this, the accounted depreciation of building for Lion Nathan should be separated in two processes. At times of selling, the cumulative depreciation amount for building is closed to its carrying amount. It needs withdrawal from the financial position statement. In case, where the firm sustain its ownership on the building then asset depreciation should be accounted for the entire useful life instead of only for leasing term. The annual depreciation expenditures that are recalculated after the end of financial year is subject to disclosure of comprehensive income statement in the next year. Reference Ashiya, N., 2015. Determinants of Potential Seller/Lessee Benefits in SaleLeaseback Transactions.International Real Estate Review,18(1), pp.89-112. Chambers, R.L. ed., 2014.An accounting thesaurus: 500 years of accounting. Elsevier. Collier, P.M., 2015.Accounting for managers: Interpreting accounting information for decision making. John Wiley Sons. Deegan, C., 2016.Financial accounting. McGraw-Hill Education Australia. Henderson, S., Peirson, G., Herbohn, K. and Howieson, B., 2015.Issues in financial accounting. Pearson Higher Education AU. Longinidis, P. and Georgiadis, M.C., 2014. Integration of sale and leaseback in the optimal design of supply chain networks.Omega,47, pp.73-89.

The Lone Ranger Tonto Fistfight in Heaven free essay sample

Sherman Alexie’s, The Lone Ranger and Tonto Fistfight in Heaven is a combination of short stories that highlight the many struggles that Native Americans faced within their culture as well as trying to fit in with the â€Å"American† culture. Throughout the story, we see Alexie help the reader understand the challenges that were being faced by all the American Indian characters in the book through ideas or thoughts that infuses the everyday culture of white society and show the contrast that the Native American characters faced trying to blend in with that society. In the story â€Å"The Lone Ranger and the Tonto Fistfight in Heaven† (pgs. 181-190), we see Victor reminiscing about how he branched out from the Spokane Indian Reservation and attempted to live his own life in Seattle, Washington. Victor has a relationship with a white woman, and that is when he started to notice how he, and his people, could never be a part of American culture. We will write a custom essay sample on The Lone Ranger Tonto Fistfight in Heaven or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He sees that the American society is always going to judge him because â€Å"dark skin and long black hair†¦was dangerous† (pg. 183). Since he did not look like the typical Caucasian American person, he was always going to be suspicious because he had the potential to do something bad, like a shoot up the cashier at 7-11 at 3 in the morning. The whole scene where Victor is going to buy a creamsicle from 7-11 is a great example of how Victor realizes that he could never be a part of the white culture. The â€Å"graveyard shift cashier† (pg. 181) is used to represent the stereotypical white person, who Victor has to try and win over by â€Å"proving† he is not dangerous, and will not hurt them. He breaks the ice by asking the worker if he knows all the words to the Brady Brunch theme song (pg. 184). This question is followed by a startled look and then a laugh, which shows the ease of tension on the cashier’s part. The ease of tension on the cashier’s part displays that Victor had succeed in breaking the stereotype that the white cashier had of Native Americans. By Victor doing this it also shows that he has a character predicament. He is being identified by the color of his skin, and the length of his hair, rather than him being identified as Victor an individual. At that moment, he has come to the realization that the labels hold true, and that no matter how â€Å"American† he may feel, he will never be perceived as that because of ethnicity. There was another instance where his ethnicity comes into play. In the same short story, we see Victor trying to just clear his mind by taking a drive after he gets into a fight with his girlfriend. On pages 182-183, Victor gets pulled over by a cop because he was â€Å"making people nervous† and that Victor â€Å"[didn’t] fit the profile of the neighborhood†. Victor is being racially profiled, because the neighbors of that predominantly white neighborhood and the white police officer felt threatened, just because he was not one them and they did not believe that he could fit in with their culture. Both of those examples are of how white pop culture comes into play. In both instances, Victor is judged based on preconceived notions of what white people were taught about Victor’s Native American culture. This makes it hard for Victor to find his identity because he longs to be a part of the American culture, because he does not see the difference between him and others, but the others see a difference between themselves and him. Since they are the majority, and he is the minority, if they do not accept them open-heartedly, there is no way for him to truly be accepted because each and every time he is going to have to break those stereotypes that they have of him because of his skin tone, because of how he wears his hear, because of his ethnicity, and because of his identity. He is always identified as a Native American, rather than Victor, who just happens to be of Native American heritage. The white community is an exclusive group, and as much as he tries to join the group, he is always shunned. Another community that Victor is shunned from is his own Spokane Indian Reservation community. After his year in Seattle, he returns to the reservation. He enters a depression-like state, stating that all he did was watch TV all day, and when his mother asked him, â€Å"What are you going to do for the rest of your life? And he responded, â€Å"Don’t know† (pg. 187). Later in the story he explains that because of his educational advantages, like going to college, he was thought to be someone from the reservation who was going to â€Å"make it† (pg. 188). Now, he is feeling disconnected with the society that has accepted him from the beginning, because he did not succeed in becoming what he was always thought to become. His initial plan was to leave the reservation in hopes of making a name for himself and finding his own individual identity, but he could not do that. The fact that he could not assimilate himself into another culture shows that he could not submerge himself into another culture, which also makes him go through an identity crisis because he wants to identify with one culture, but he cannot. I believe that Victor did not want to identify with the Native American culture, because he had the longing to leave the reservation, and because he had a relationship with a white woman. I do not think Victor wanted to be â€Å"white†, but he wanted to be â€Å"American†, which in American culture is synonymous with white and that is why he never belonged. When he went back home to the reservation, he also did not feel the connection with that culture, which played a role in his identity crisis. He could not fully identify himself into both cultures, let alone one. I think that Victor comes to the realization that as much as he wants to be an individual, and to be identified as himself, he cannot because of society. As much as he tries to change the stereotypical views that people perceive of him, he realizes that he cannot change the mind of every person in the world that is judging him. He longs for a world where he can be an individual.

Benjamin Tucker Tanner

Benjamin Tucker Tanner Overview Benjamin Tucker Tanner  was a prominent figure in the African Methodist Episcopal (AME)  Church  . As a clergyman and news editor, Tucker played a pivotal role in the lives of African-Americans as the Jim Crow Era became a reality. Throughout his career as a religious leader, Tucker integrated the importance of social and political power with fighting racial inequality.   Early Life and Education Tanner was born on December 25, 1835 in Pittsburgh to Hugh and Isabella Tanner. At the age of 17, Tanner became a student at Avery College. By 1856, Tanner had joined the AME Church and continued to further his education at Western Theological Seminary. While a seminary student, Tanner received his license to preach in the AME Church. While studying at Avery College, Tanner met and married Sarah Elizabeth Miller, a former slave who had escaped on the Underground Railroad. Through their union, the couple had four children, including Halle Tanner Dillon Johnson, one of the first African-American women to become a physician in the United States and Henry Osawa Tanner, the most distinguished African-American artist of the 19th Century. In 1860, Tanner graduated from Western Theological Seminary with a pastoral certificate.   Within two years, he established an AME Church in Washington D.C. Benjamin Tucker Tanner: AME Minister and Bishop While serving as a minister, Tanner established the United States first school for freed African-Americans in the United States Navy Yard in Washington D.C. Several years later, he supervised freedmans schools in Frederick County, Maryland. During this time, he also published his first book, An Apology for African Methodism in 1867. Elected Secretary of the AME General Conference in 1868, Tanner was also named editor of Christian Recorder. The Christian Recorder soon became the largest circulating African-American newspapers in the United States. By 1878, Tanner received his Doctor of Divinity degree from Wilberforce College.   Soon after, Tanner published his book, Outline and Government of the AME Church and was appointed editor of the newly established AME newspaper, AME Church Review. In 1888, Tanner became a bishop of the AME Church. Death Tanner died on January 14, 1923 in Washington D.C.

Ten Reasons to Learn English

Ten Reasons to Learn English Here are ten reasons to learn English - or any language really. Weve chosen these ten reasons as they express a wide range of not only learning goals, but also personal goals. 1. Learning English Is Fun   We should rephrase this: learning English can be fun. For many students, it isnt much fun. However, we think thats just a problem of how you learn English. Take time to have fun learning English by listening to music, watching a movie, challenging yourself to games in English. There are so many opportunities to learn English while having fun. Theres no excuse not to enjoy yourself, even if you have to learn grammar. 2. English Will Help You Succeed in Your Career This is obvious to anyone who lives in our modern world. Employers want employees who speak English. This might not be fair, but it is the reality. Learning English to take a test such as the IELTS or TOEIC will give you a qualification that others might not have, and that might help you get the job you need. 3. English Opens Up International Communications You are on the internet learning English right now. We all know the world needs more love and understanding. What better way to improve the world than to communicate in English (or other languages) with those from other cultures?! 4. Learning English Will Help Open Your Mind We believe that we are all brought up to see the world in one way. Thats a good thing, but at a certain point, we need to expand our horizons. Learning English will help you understand the world through a different language. Understanding the world through a different language will also help you view the world from a different perspective. In other words, learning English helps to open your mind. 5. Learning English Will Help Your Family Being able to communicate in English can help you reach out and discover new information. This new information could help save the life of someone in your family. Well, it certainly can help you help the other people in your family who dont speak English. Just imagine yourself on a trip and you are responsible for communicating with others in English. Your family will be very proud. 6. Learning English Will Keep Alzheimers Away Scientific research says that using your mind to learn something helps keep your memory intact. Alzheimers - and other diseases dealing with brain functions - isnt nearly as powerful if youve kept your brain flexible by learning English. 7. English Will Help You Understand Those Crazy Americans and Brits Yes, American and British cultures are  rather strange at times. Speaking English will certainly give you insight into why these cultures are so crazy! Just think, you will understand English cultures, but they probably wont understand yours because they dont speak the language. Thats a real advantage in so many ways. 8. Learning English  Will Help You Improve Your Sense of Time English is obsessed with verb tenses. In fact, there are twelve tenses in English. Weve noticed that this is not the case in many other languages. You can be sure that by learning English you will gain a keen sense of when something happens due to the English languages use of time expressions. 9. Learning English Will Allow You to Communicate in Any Situation Chances are that someone will speak English no matter where you are. Just imagine you are on a deserted island with people from all over the world. Which language will you speak? Probably English! 10. English Is the World Language OK, OK, this is an obvious point weve already made. More people speak Chinese, more nations have Spanish as their mother tongue, but, realistically. English is the language of choice throughout the world today.

Knowledge in the Natural Law Case Study Example | Topics and Well Written Essays - 1250 words

Knowledge in the Natural Law - Case Study Example Natural law and Natural Rights, on which the modern Jurisprudence exists to a very large extent, are as old as human race, and form the fundamental base of Human Rights. Natural law is based on the good feeling, on the wellbeing of people around us. It is directly connected with the original form of human life closely knitted with nature and nature is knowledge. Understanding nature is understanding right and wrong, knowing which action leads to which results, and having intricate knowledge of actions and reactions in nature that would eventually reflect on the welfare of humans. It is also knowledge about all natural forms, lives, organisms, animals and the natural right of all species to be allowed to live without being harmed. This basic principle of natural law depends heavily on the knowledge of values, compassion, fellow feeling, and celebration of life. There is no Natural law or Natural Rights in the absence of this basic knowledge and reasoning. Natural law is believed to be the closest that law could get to divinity. "For they are not of human position purely or simply, but are laws of God or Nature clothed with human sanctions. As obtaining at all times and obtaining at all places, they are styled by the classical jurists jus gentium, or jus omnium gentium," (Hart (19712). We hear that our unedu... According to Finnis, knowledge stems from basic value and basic practical principle. He argues that knowledge of human conduct is necessary to evaluate it against values and good principles. Another point is that with the background of sound knowledge, the principle application becomes self-evident, and unquestionable. This particular knowledge is not attained by exalted pursuit of the most intricate information. On the contrary, it is attained by compassion, understanding, friendliness and a desire to do justice against odds. It also owes its existence to the moral ethics, impartiality and consideration of other humans' feelings and rights to exist. It is acknowledgement of basic human rights. It is knowing how to preserve natural innocence. Ultimately it is the knowledge and acknowledgement of the truth and an ardent desire to establish it against negative circumstances. When knowledge becomes the basic aspect of a human being, that individual could be assessed as a complete person. Here Finnis agrees with Bentham and Kant, even though he does not touch the high morality prescribed by them. "The purity exacted by both Bentham and Kant consists in imitating qualities of the divine. For Bentham, the quality of benevolence takes precedence, but it turns out that the theory demands the divine attribute of omniscience as well.however different their paths may be, Bentham and Kant share the Enlightenment impulse of grounding a moral theory in attributes of the human condition," (Fletcher, 19963). Finnis goes on to argue that it should be the good knowledge, and not an unpleasant one that could be of no use to the person's surroundings. He reflects on the natural human compulsion of curiosity and insatiable inquisitive desire to know which will lead

Corporate Finance Essay Example | Topics and Well Written Essays - 1750 words - 1

Corporate Finance - Essay Example TSR is defined as a measure that helps in evaluating the performance of different company’s shares and stocks over the passage of time. It takes into account appreciation of share price and payment of dividends in order to show the total shareholder’s return and is expressed as percentage. It is calculated after considering capital gain, which is accrued after purchase of company’s share. In calculating TSR, it is assumed that the dividends are reinvested in the company shares (Rexam Plc, 2014b). Through calculation of TSR, the performance of share is compared over the period of time. This is the main advantage of calculating TSR as it shows the exact position of the share even if it has high growth and low dividend or low growth and high dividend. After collecting relevant information from the annual reports of the two companies mentioned above, TSR is calculated. The information needed for the same are share price at the end and beginning of the year along with the dividend that are paid out to the shareholders. This information has helped to calculate the TSR of the companies, which are provided in the following table (Rexam Plc, 2014a): The above table reflects the change or fluctuation in the value of TSR over the 7 years. It is observed that the TSR value of Rexam Plc has increased over the years from a negative value since 2007. During the period 2007-2009, the company was unable to maintain a positive TSR mainly due to its poor performance in the industry, which occurred mainly due to the insufficient sales. However, positive TSR after 2009 indicates that the company has improved its share price performance, which is the result of increase in sales. Presently, the company has satisfied customers by offering them with good return and higher dividends, which are reinvested in company shares that are issued for them. From the above table it is evident that GSK has encountered

Make a website Essay Example for Free

Make a website Essay This is an output device which prints onto paper whatever are you require to be outputted it produces them as hard copies. Printers are designed to produce hard copies at a very fast rate many printers are able to print at the rate of 30 hard copies in 30 minutes. Laser Printer This machine produces high quality text and graphics hard copies at a very rapid rate they are able to print around 12 000 hard copies in an hour. Laser printer do not use ink cartridges they use toner instead due to the size of the machine and it is designed to print many hard copies at a rapid. Advantages. Prints hard copies very rapidly.   You get very good quality. Toner last a very long time. Disadvantages   Takes up a lot of space. Very expensive to buy. p2. tech. re4. yahoo. com/ /153285 Inkjet Printer This printer which works by dots it drops the ink onto the sheet of paper to create a hardcopy. This printer works by propelling small ink droplets onto sheets of paper. Ink jet printers use one of these types of technology: thermal, piezoelectric, and continuous. They all produce different quality of prints. Advantages   Produces very good quality hard copies.   Is very easy to use. Cheap Disadvantages Is slow doesnt print very quickly   Can break very easily not a very stable machine.   Not good for big business or large amounts of prints. www. cyberindian. net/ / Scanners- the scanner will be used to scan images into the computer for the website This is a machine which copies information into the computer for you to see on the Monitor. This device converts an image into a pattern of dots for the computer to understand and be able to store, it can convert images and text. Advantages   Very useful if you want to view your images on the Monitor. Cheap and easy buy. Disadvantages   Not always very good quality, the image is not very clear.   Quite big can take of space. Can take a while to scan images or text. www. photokina-show. com/news/epson/PERFECTION Digital Cameras- the digital camera will be used for taking pictures which will be uploaded onto the website This is a device which captures an image of what you are looking at through a lens. A light-sensitive pickup pipe or chip to adapt visual indicator into electrical impulses. Advantages   You can see the picture straight away.   You can delete and edit the picture. You dont need a film you can have unlimited amounts of pictures. Disadvantages   Can be expensive to buy. Run out of battery very easily. thecamerabloggers. com/ Graphics tablet- the graphics tabley will be used to draw images for the website This is a piece of hardware which lets you draw things with a pen and appear on the monitor It is an input device which works just like pen and paper however your image is transferred onto the computer. There is a flat base which acts as your sheet of paper this is called the tablet it is connected to the computer so that the image that you draw appears on the screen. The pen acts as your pencil used for drawing the image you create on the tablet appears on the monitor. Advantages   Lets you have images how you wan them to be.   Very good for drawing images. Disadvantages   Very expensive to buy and find.   Can lose pen very easily as it is not attached by a wire.   Can be hard to use. You do not always get what you want. www. logo. com/cat/view/volito-tablet. html Speakers- the speakers will be for the sound effects used on the website This is a piece of output device which allows you to be able to hear whatever you require to hear. It converts electrical signals into to sound signals which you hear through the speaker. Sometimes can be referred to as a loud speaker. Advantages   Hear sounds or anything spoken   Cheap and easy to use. Disadvantages Can break very easily.   Not designed for long-term use. www. global-b2b-network. com/b2b/96/97/519 What I will use and why Mouse I will use a optical mouse because a tracker ball can take some time to understand how to use were as a optical mouse is very easy to use as this is the most widely used mouse. I choose an optical mouse instead of a roller ball mouse because it can break easily due to its weak structure and the ball can get clogged up with dirt so it would not be very long lasting. This is why I have choosen to use an optical mouse. Keyboard I have choosen to use a QWERTY keyboard over a DVORAK keyboard for one main reason that it is much easier to use compared to a DVORAK keyboard which would take time to learn how to use. Another reason was that QWERTY keyboards are much easier to get hold of compared to DVORAK keyboards which also can be very expensive to buy. Monitor I will use a LCD monitor over a TFT-LCD because LCD monitors give much better quality than TFT-LCD monitors. Also a TFT-LCD is expensive so if stolen I there will be a great deal of money loss. It also can be much more easily broken compared to a LCD monitor. Printer I will use a laser printer instead of an inkjet printer because laser printers are capable of doing many prints at a very high quality rate. Also they are much more long lasting compared to an inkjet printer which would save me having to but a new printer every few months. Other pieces of hardware I will use a Digital camera instead of a graphics tablet. This is because with the graphics tablet I will only be able to draw very basic things which would be very well suited for a website. However with a camera I can capture very good quality pictures for a website which will look much more professional. I will also use a speaker for sound effects on my website as it will make the website appear more professional and an excellent feature.

Investigating Skill Acquisition :: Papers

Investigating Skill Acquisition The majority of sports require constant decision making. Once the brain as received information, made sense of it and organised the information a decision can be made. This decision will start a plan of action, and it is then vital that we make this decision as quickly as possible. the space between a stimulus being presented and the performers response to it is called reaction time. Reaction time is often overlooked and usually underestimated in the preparation process for athletes. What we usually refer to as ‘explosiveness’ is often actually great reaction time. In just about all sports you will find a constant series of reactions to auditory and visual cues. A players ability to respond quickly, properly and precisely to the information being sent is very important in determining their success in the sport. â€Å"Reaction time - the time between the first presentation of a stimulus and the performers reaction† Movement time - the time between the first reaction to the stimulus and the completion of movement Response time - the time from the presentation of the stimulus to the completion of the movement† (J Stafford-Brown, et al, 2003) Therefore Response Time = reaction time + movement time In order to be a skilled performer the ability to combine quick reactions with quick movements is vital in order to be able to respond to stimuli effectively. For example in 100m sprinting the most successful sprinter is going to be the one who exerts pressure onto the blocks by his feet after hearing the stimuli (starting gun) first and then moving his feet off the blocks first. this is because his quick combination of reaction and movement time has given him the quickest response time, from the moment he heard the starting gun to the moment both feet left the blocks. he is then going to have an advantage over his components because he will already be getting into his running stride while the rest of them are still responding.

Discuss the Relationship Between Dada and Punk

Discuss the Relationship Between Dada and Punk. Within this essay I will be exploring the close relationship between Dada and Punk. Dada and Punk are both movements which were used to express a social change within their time, through art, fashion and music. Although the Dada movement was at its peak in 1916 to 1922 and the Punk movement started in the mid 1970s, both show the same ideologies and techniques towards they work.Throughout the essay I will break down each of the movements into certain groups and analyzes the similarities between both of them. To understand the developments of both movements, you need to understand the environment in which they were formed. Dada started in 1916, two years after World War 1 started. World War 1 was a complicated war, involving many countries taking sides due to the conflict between Austria-Hungary and Serbia, the conflict was brought to a head in the battle of the Somme, France, 1916.This was when many artists, writers and others took refu ge in Zurich, Switzerland, which was neutral during the war, many were angry at what was happening to the world, within the book Dadaism, Huelsenbeck (2004, pg 8) stated ‘None of us had any understanding for the courage that is needed to allow oneself to be shot dead for the idea of the nation†¦ ’, they were disgusted by the war and the idea that the nation’s public would support such violence, and they were frustrated with having no control over what was happening, a similar feeling the punks had in the 1970s.Dadaism was about rebelling against the war, they wanted to take the control back and the only way they could was through art, Huelsenbeck (2004 pg 17) quoted ‘DADA means nothing. We want to change the world with nothing’, it is easy to see Dadaist felt the modern world they were now living in was meaningless and so wanted to reject all traditions, especially art tradition, so they decided to create non-art which had no meaning to go with the meaningless world, they took some control back. The Punks had a similar attitude, they wanted to take back control of their future.The Punk movement started in the mid 1970s, a reaction against the recession. A recession which affected most of the working class, due to strikes, three day weeks and lack of opportunity, very different if you compare it to the days of the 1960s, where youth culture exploded on to the scene, free love and England was swinging. Due to the recession the youth of the working class felt failed and disillusioned, a feeling shown in the Sex Pistol’s song ‘God Save The Queen’(1977) ‘Don’t be told what you want, Don’t be told what you need, There’s no future, no future, No Future for you’.The punks felt like they had no voice, no power and no future so they wanted to make a statement, and like Dada, they wanted to take back control and the only way they could do this was through art, music and fashion. I mage 1, ‘Dada’ It seems both movements were angry over the situation they were living in, and people will only live under that strain until an outburst happens, and when society does snap, people will want change. For the two movements they protested, Dada protested against the War and the bourgeois nationalist who they felt was the root of the war, while punks protested against the establishment.The Dadaist, George Grosz once stated that his work was a protest ‘against the world of mutual destruction’, a quote which fits well with the Dadaist but also the Punks, they used destruction of tradition as the protest against the destructive world. It is clear to see that the Punk movement looked up to Dada, just looking at Jamie Reid’s work and you can Dada’s influence by their use of type and the DIY look, same ideologies, there was even a fanzine issue called Dada which compared Punk to Dada, shown in ‘Image 1’ on the right.The Punks were well known for having left winged views, but really like most movements had many different political views. The main ideas of the movement was individual freedom and anti-establishment, Dada also had the same ideas to this affect, they believed in freedom, that’s why they started in Switzerland, a neutral country, they wanted to create art in their own way without using any of the ‘tradition’ rules. Other Punks ideas were anti-authoritarianism, DIY ethics, direct action, non-conformity and not selling out.All relevant to Dada, but I feel the idea of non conformity Image 2,’The Punk Look’ describes the movements best, the ‘Image 2’ best shows how the Punk didn’t conform, they use shock fashion to state who they were and what they stood for, fashion like this in the 1970s scared people, no one had seen fashion like it, the safety pins, ripped edges and bondage like clothes was a very violent looking dress sense, but Punk wasn ’t the only movement which use shock tactics, Dada used shock art, well what would have been shock art in the 1900s, About. om (2012) stated, ‘The Dadaists thrust mild obscenities, scatological Image 3, ‘Fountain’ humour, visual puns and everyday objects (renamed as â€Å"art†) into the public eye. ’, the public still used to ‘traditional’ art found Dadaism disgusting, a example of this is Marcel Duchamp ‘Foundation’, Image 3 on the right, by today standards very normal by the art world but in the 1900s, ready-made art wasn’t hear of, wouldn’t been classed as art, and so Duchamp shocked people by suggesting this is art, begging the question ‘what is art? , something which hadn’t been questioned in such style. Image 4, ‘God Save The Queen’ Within both movements shock art was used to state they ideologies, the best two examples I feel show how the movements are similar are, Jamie Reid’s ‘God Save the Queen’, Image 4, one of my personal favourites, also one of the most iconic images of the punk movement, used for the Sex Pistol’s cover ‘God save the Queen’, and Marcel Duchamp’s L. H. O. O. Q , can been seen under image5.These two image show what the movements are about, Marcel Duchamp took one of the most iconic painting and defaced it, not as a joke or because he disliked the painting but he what to state what the Dadaist believed, that traditional art had been exhausted and it was time for a change. Although Duchamp wasn’t anti-art but he wanted, and I quote Elger (2004, pg 82) ‘to pose new, previously unasked questions about art†¦. While the border regions of art had not been explored. , Duchamp used the’ Mona Lisa’ as a symbol of traditional art and wanted to deface it to show the art world that he has no respects for traditions, not even for ‘ Leonardo’s untouchab le masterpiece. ’, Elger (2004, pg 82). Image 5, ‘Mona Lisa’ The same idea was used in Jamie Reid’s ’God Save the Queen’, (Image 4), Reid took a image of the queen, which acted as a symbol of the establishment and authority, just like the ‘Mona Lisa’ was a symbol for Dada, and Reid deface her by blanking out the eyes and mouth, like a common criminal to make out she, the authority, committing a crime.Just like Dada was anti-art, Punk was anti-design, looking at image 4 you can see the DIY attitude and look allowing amateur designers to create own poster and fanzines, allowing everyone to be free to create what they want, about they own opinions, this is another link to Dada, slightly with the ’Mona Lisa’ with Duchamp taking a ready-made image and pencilling on top, but mostly with other Dadaist work with college.The ransom style lettering gives a threat on the queen, and so the design is acting like a threat to auth ority again showing the Punk anti-establishment ideas and how they want to take down the system, just like the Dadaist wanted to take down the idea of the traditional art system. Within the design Reid uses a union jack for the background, which adds colour to the design but also the single was released the weekend of the Queen’s silver jubilee and so the union jack marks a personal attack at Britain and our tradition, as the Punks saw the queen as the enemy.Dada wasn’t the only one who used the ‘Mona Lisa’, the Punks used her for a gallery opening, again the image was defaced, with smashed glass and spray paint, like a riot had happened. I believed they used this image not because it was a gallery opening but she was a sign of the wealth and tradition of the art world and the rest of the world to show everyone the Punk movement is here and you can’t ignore it, just like Duchamp’s ‘Mona Lisa’. Image 6, ‘Rrose Selavy’ Image 7, ‘Soo Catwoman’ Dada and Punk were not only ahead in their art work and ideas, but socially and with the role of women too.When Dada was at its peak the role of women was changing, women were working, the suffrage movement, the idea of birth control and the decline in the male population, Dada was the perfect time for women to make a stand, seeing as it was a time for change. Even Duchamp appreciated the role of women and their creative role, even to the point where Duchamp dressed as a woman, ‘Rrose Selavy’, as seen on the left. ‘Rrose Selavy’ was used to shock but also show there is no clear boundary between men and women, and when you look to the Punks and the way they dressed, men and women’s style was very similar.Image 7 is a photo of Soo Catwoman, she is very iconic to the Punk movement, she was the ultimate Punk. The Punk movement stated by Hickman (2011),’The women of punk conceived new ways to interact with thei r bodies, gender and punk culture as a whole. ’ the role of women in the movement was very equal for the 1970s, it was a great way to show to the world that women had a right and a voice, so shock fashion like Soo Catwoman really stated what the punk women stood for, and the fact they aren’t these delicate creatures who should be seen and not heard.Image 8, ‘Orgasm Addict’ It was during the Punk movement where female graphic designers were becoming influential. Linder Sterling is a well known punk artist, designing for the ‘Buzzcocks’, one of the designs is image 8, like Reid, Sterling uses college techniques and the DIY look to create the cover, sterling (1977) quoted, ‘It was made in a  Salford  bedroom, I had a sheet of glass, a scalpel and piles of women's mags. ’ This technique would have been used with most of the punk designer because it adds a raw edge to the design.This DIY techniques was also used with Dada, as seen in image 9, ‘The Art Critic’ by Raoul Hausmann, you can see the similarities between the two image, both use college and in image 9, the eyes and mouth have been removed again defacing the person. The idea of college was yet enough rebellion against the art world because it was a new idea and not done before, the technique was developed due to the war because art supplies were low so they used whatever was around them and this meant college.Image 9, ‘The Art Critic’ From image 8 you can the techniques used by many punk artists, within they work they usually focus on one figure in which they deface, like in image 8, although the iron may represent the idea of a woman’s role, as the iron is a symbol of the home and house work, which is a role that has been assigned to women, while the mouths on the nipples suggest a idea of sexuality and this is the only part of the woman which makes people, mainly men, happy.With image 10 Hausmann has removed the eyes and mouth because of this it has removed the humanity of the person like Sterling’s cover. Also with most Punk and Dada work primary colours would be used to make the isolated image stand out and give it more of a contrast and give it more of a harsh, violent look. In summary it is clear to see the relationship between Dada and Punk. The movements had similar backgrounds, similar ideologies and similar techniques when creating their work.The ways they protested against their situation, Dada with anti-art and the Punks with anti-design, shows the two movements linked and for Punks it seems they looked up to Dada, just looking at the similarities between Reid’s college techniques compared to a Dadaism piece like Raoul Hausmann’s ‘The Art Critic’, you can see the influence. Personally I feel the two go hand in hand, both movements hold an important place in art history, and with me, I have always loved the Punk movement and learning about Dada has hel ped me understand the history of art and I feel without Dada we wouldn’t have Punk.

Blood Transfusion

BIOPURE INDUSTRIESA Marketing Analysis Based on the data from the case study by Jonn Gourville, Biopure Corporation , HBS, 1998April 20, 2005By Veronica Stepanova Executive  Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Situation AnalysisI. Human  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3II. Animal  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Plan  for oxyglobin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Final  decision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Appendix 1 A (Excel documents, separate attachment) Appendix 1 B Executive Summary Many opportunities are available in the human blood market due to several disadvantages of thecurrently available alternatives. Even more opportunities exist in the  animal blood market. †¢Oxyglobin should be positioned as a high-quality product designed for middle- to upper-classbudgets. †¢The price for Oxyglobin should be about $200 for the consumer and around $100 for the supplier(animal hospital) to account for distribution markups and other  carrying costs. †¢Distribution should be oriented in the regional  vicinity of the operation and implement largerclinics.In addition, only emergency clinics are to be targeted. Current opportunities are favorable for Oxyglobin’s launch. Situation Analysis I. Human blood market. †¢Patients with acute blood loss from  trauma  and surgery – 40% individuals aged 65+. †¢Chronic anemia  patients (any age) – 1. 5 million for the year 1995. †¢Blood loss, resulting from trauma (e. g. car accident) and exceeding 2-3 units (1 unit = 10% of  total blood content of human body) needs immediate  blood transfusion. †¢Price is largely cost-based (storage, implementation) – blood donation is free.Existing options. †¢Red  blood cells  and their components (hemoglobin, platelets, and plasma) are  collected viadonations, organized by blood collection centers and  then transfused into patients. †¢Current options allow for storage for 6  weeks in refrigerated conditions, consequently disposed of  if unused. Hemoglobin uses oxygen-carrying efficiency by 50% if not used  within the first few weeks. †¢Blood transfusion is subject to blood typing (A, B,  AB, O, positive, negative) andreception/rejection by the body. Incorrect matching may be fatal  for the patient. Infection risks slow down the process of  testing blood prior to its use and are  greater if blood isnot separated into components. Infections include the risks of AIDS, hepatitis B,  and contamination. †¢Blood transfusion is available on-site only (hospital or emergency room); as a  result, 30% traumapatients die prior to operation. †¢Blood supply is lower than demand, especially during peak periods (summer  months and winterholidays, during which car and other travel increases ? fewer donors and more patients). Blood substitutes. †¢3 companies in final stages awaiting FDA  approval (clinical testing). Entrance into market is difficult (all current processes patented) and  time-consuming – may takeup to 17 years (See case Exhibit 3). Potential to replace current blood drawing process by  component separation and purification, aswell as chemical modification and stabilization of hemoglobin. Reduced risk of contamination and increased storage capability of 2 years. Added benefits for patients with constricted or restricted blood vessels (smaller size improvedaccessibility to organs). Possibility of adapting animal blood cells for use in  humans. Risk of toxicity and body rejection (sped up  excretion). Competitors/industry players .A. Baxter &  Northfield Laboratories. †¢Both rely on human blood supply to  derive hemoglobin. †¢Red blood cells obtained from expired banks. †¢Require refrigeration. Baxter: †¢Leader in development and manufacturing of blood-oriented medical equipment. †¢Large facility – production capacity of 1 million units/year, spent $250  million on R&D. †¢Product – HemAssist – to be  priced between $600-$800. Northfield: †¢ Small facility –  10,000-unit production capability but possible expansion into  300,000 units/year. Focus on single product (PolyHeme), $70 million spent on development. B. Biopure Corporation. †¢Specializes in protein purification for pharmaceutical use. †¢Hemopure 2 years away from final approval. †¢Derived from the blood of cattle. †¢Production capacity of 150,000 but  possible production limitations due to expected concurrentusage of production equipment for animal version. †¢Need for removal of  hemoglobin clusters from product? excess process in  production ability. †¢Cost for Biopure at $1. 50 per unit of animal blood, but plan to match Baxter’s price for finalconsumer product.II. Animal blood market. †¢Mainly cats (35%) and dogs (50%). †¢800 dogs were brought to emergency  treatment due to acute blood loss in 1995,  2. 5% severe. Existing options. †¢15,000 veterinary clinics. †¢5% of vet clinics p erform emergency care, with a 75% referral rate from primary care  clinics. †¢Current blood banks insufficient, demand greatly exceeds supply: 2. 5 out of 30  cases treated. †¢93% blood drawn from donor animals (78%  in emergencies) – an ethically questionable practice. †¢150 units of blood transfused per emergency care, 17 per  primary care center (Appendix A). No effective blood typing or cross-matching systems. †¢Blood collection, storage, and transfusion too costly for proper operation. †¢Current cost of clinical care  to animal owners relatively high, undesirable. ? 84% doctor dissatisfaction with current alternatives. Blood substitutes. †¢Biopure’s Oxyglobin currently the only existing  FDA-approved substitute ready for launch. †¢No evident chemical difference in the  production process between animal and human supplement. †¢Animal supplement approved sooner than human equivalent due to less-strict regulations in theanimal consumer market. Production capacity of 300,000 units, $200 million spent on development (combined withHemopure) Marketing Plan for OxyglobinPositioning strategy. Most animal owners (enthusiasts) can be  assumed to be within the middle to  upperincome class, based on the extraneous costs of owning an animal (refer to case Exhibit 8 for a summary of  average costs of keeping a  pet). However, many consumers proved to be  price-conscious about spendingadditional funds on optional services (this will be analyzed further in the  pricing strategy); therefore, nopremium strategy should be used.The product should be positioned as  a high-quality supplement forblood transfusion, available to (affordable by) most animal owners. Pricing strategy. As cited, animal  owners expect to spend limited amounts of money on  animal care; thisis slightly different for emergency situations, where customers are willing to spend more,  as demonstratedby the survey results (Exhibit 8; Table B). The typical cost of a  blood transfusion to the customer iscurrently $100 for the traditional method; however, this price was  said to have been cost-unjustified.Still,veterinarians were cited as the  trusted source for determining a patient’s treatment selection, which putspressure on the new substitute segment to set  a competitive price standard. While profit margins mayprove higher on a higher-priced item, the  product’s sensitivity to reputation for being a supposedlyâ€Å"better, cheaper alternative† to currently available options, which would satisfy the currently largely-unfulfilled demand for blood transfusion, would pressure Biopure to price its Oxyglobin according tocustomer expectations (See â€Å"Existing options†, page 5 of this report).Those expectations, as  we can seefrom the attached appendix (Appendix 1 A and B), are that the price to the consumer be about $200 ($100to the veterinarian – keeping the  50% markup), which would give the company the largest  marginal gainin revenues (higher prices are actually marginal  losses! ), while still retaining the major demand (weconsider emergency care centers more important here,  since they have, proportionally, a much largerdemand than primary care centers).In terms of the  price difference between Oxyglobin and its competitorin the human segment, Baxter, the latter spent $50 million more on R&D than Biopure, so the pricepremium on Baxter can be  justified by higher costs; in addition, Biopure’s per-unit costs are significantlysmaller because it uses cattle blood. In addition, Biopure may price Hemopure slightly higher because of  the extra processing that goes into making it,  as well as the variation in  the segment and target audience(people are willing to spend more on  themselves than on animals). Distribution.Biopure should only target emergency care  practices. Although those only make up 5% of  the overall industry, 75% primary care specialists will refer  an acute blood loss case (such as a trauma)  toone of these centers. Furthermore, Biopure should target large practices (3+ doctors) through regionaldistributors, both of which account for the largest sales in  the industry. Considering the limited volume of  supplies Biopure is going to have, a  national distribution may not be desirable right away, until thecompany at least increases its production capabilities.A regional distributor would be local enough tounderstand the specific needs of its market (e. g. , New England), and a larger vet practice could provemore efficient (and less costly) in  terms of the availability of materials and  the reduction of transfers,thereby also reducing the consumer’s costs and increasing the rate  of success by providing a quicker  service (in other words, it would have more  cases, but more doctors available to  help overall, fewercases per doctor †“ see Exhibit 7).Of course, the drawback is that a large clinic would not be as personal. The 1 million dollar question: Should Oxyglobin be launched? – Yes. †¢Launching early allows for an audience test:? Achieve acclaim/recognition for a break-through discovery that is beneficial because it-Fulfills an unsatisfied/dissatisfied need (better quality blood  transfusion, availability);-Reduces costs to both suppliers and consumers.? Easier entry into secondary (human) market –  Ã¢â‚¬Å"tested on animals† – more trusted  than untestedcompetitors.?Potential to utilize production to full potential (instead of splitting up with Hemopure); later on, dividebased on larger per-unit profit (and  not necessarily the stated 150:300 ratio).? If fails or doesn’t test well: – Would aid in the decision about improving current human version (complete discontinuation notan option due to  the immense initial investment in R&D);- Reduce the shock of having to change both formulas (processes) simultaneously – longer timespan gives better flexibility and more time for testing and improvement – less drastic. Hemopure and Oxyglobin,  although similar in purposes, are meant for two completelydifferent segments; they should not be compared based on price because price expectations aredifferent for humans than they are  for animal needs; the demand for Oxyglobin  is clear andsignificant, while the demand for the same product in the human market is questionable. Therefore, stick with Oxyglobin – which already has the approval – and launch it.

Free Essays on The Prophecy

â€Å"THE PROPHECY† AND HOW TWO DIFFERENT CHARACTERS CAN BUILD AN EVERLASTING FRIENDSHIPâ€Å" The prophecy† is a short story written by the Indian Anjana Appachana in the 90’s. This story is about the friendship between two seventeen year old Indian girls, and how they try to face the pregnancy of one of them. â€Å"The prophecy† is set in a modern Indian upper class society, but we can still see the differences between a traditional style of living, influenced by the British Colonialism and the Indian society; and a more modern and liberal style of living influenced by the Western society. All these differences are represented in Hemu ´s and Amrita’s characters respectively. Hemu is much more traditional, rational and we could think that a better friend than Amrita. In what most Hemu and Amrita differ is in their values; as Hemu is much more conservative in hers than Amrita. Hemu thinks that virginity should last until marriage, â€Å"if it happened before marriage he would not respect me†, she says. This makes her also worry whether Rakesh (the father of the baby Amrita is going to have), respects Amrita or not. Hemu also sees the family in a traditional way; she wants to get married and she thinks that â€Å"marriage would be that wondrous path of rapid heartbeats and unending, intimate discoveries†. She is anxious about marriage and what she first asks Chachaji, the astrologer, is if she is going to get married, and if it’s going to happen in a short time. In contrast, Amrita is much more liberal, independent, modern and adventurous. Amrita obviously doesn’t think of having relations before marriage as a bad thing; she doesn’t want to get married; she wants to be a journalist and wants to travel acro ss the world. But for Hemu, marriage is the solution to Amrita’s problems and she â€Å"didn’t understand at all† why she doesn’t want to... Free Essays on The Prophecy Free Essays on The Prophecy â€Å"THE PROPHECY† AND HOW TWO DIFFERENT CHARACTERS CAN BUILD AN EVERLASTING FRIENDSHIPâ€Å" The prophecy† is a short story written by the Indian Anjana Appachana in the 90’s. This story is about the friendship between two seventeen year old Indian girls, and how they try to face the pregnancy of one of them. â€Å"The prophecy† is set in a modern Indian upper class society, but we can still see the differences between a traditional style of living, influenced by the British Colonialism and the Indian society; and a more modern and liberal style of living influenced by the Western society. All these differences are represented in Hemu ´s and Amrita’s characters respectively. Hemu is much more traditional, rational and we could think that a better friend than Amrita. In what most Hemu and Amrita differ is in their values; as Hemu is much more conservative in hers than Amrita. Hemu thinks that virginity should last until marriage, â€Å"if it happened before marriage he would not respect me†, she says. This makes her also worry whether Rakesh (the father of the baby Amrita is going to have), respects Amrita or not. Hemu also sees the family in a traditional way; she wants to get married and she thinks that â€Å"marriage would be that wondrous path of rapid heartbeats and unending, intimate discoveries†. She is anxious about marriage and what she first asks Chachaji, the astrologer, is if she is going to get married, and if it’s going to happen in a short time. In contrast, Amrita is much more liberal, independent, modern and adventurous. Amrita obviously doesn’t think of having relations before marriage as a bad thing; she doesn’t want to get married; she wants to be a journalist and wants to travel acro ss the world. But for Hemu, marriage is the solution to Amrita’s problems and she â€Å"didn’t understand at all† why she doesn’t want to...

7 Editing Pet Peeves

7 Editing Pet Peeves 7 Editing Pet Peeves 7 Editing Pet Peeves By Mark Nichol We all have our editorial idiosyncrasies. Here are seven words, phrases, or other subjects that make me peevish: 1. â€Å"Beg the Question† If you see this phrase in print, it’s likely to mean â€Å"to bring up an obvious question,† as in â€Å"That begs the question of how we are going to balance the budget† or â€Å"to prompt a question in response to something,† as in â€Å"The new evidence begs the question of whether the defendant was guilty after all.† To beg the question, however, originally meant to make a statement that assumes that the proposition in question is true; an example is â€Å"Most scholars discount Smith’s theories because they don’t agree with him.† This original definition, however, is being overwhelmed by the new senses described above. They are so ubiquitous that they are coming to be accepted as valid, but such acceptance dilutes the value of the pure meaning. It’s best not to use the phrase at all. 2. â€Å"I could care less.† Perhaps I care about this too much, because it doesn’t come up often, but more than never is too much. The correct expression is â€Å"I couldn’t care less,† meaning, â€Å"The degree to which I care is the least possible amount.† Some people argue that â€Å"I could care less† is a way of shrugging an issue off by implying that the minimal extent to which one is concerned about it could be diminished even further. My opinion: It’s a mishearing of the correct form, and those who write it the wrong way are writing it the wrong way. 3. Different When I read a sentence like â€Å"Seventeen different languages are spoken by students at the school,† my first thought is, â€Å"As opposed to seventeen identical languages?† In other words, different is redundant to the statement of plurality. Different is the default. 4. Latin Latin abbreviations such as i.e. and e.g. are valid, but they’re often misused or at least punctuated incorrectly (or not at all), and â€Å"for example† and â€Å"that is† serve just as well. The same goes for the Latin for â€Å"and so on†: etc. which, by the way, is redundant not only to the foregoing abbreviations but also to â€Å"such as† and â€Å"et al.† (â€Å"and others†), which, outside of a bibliography, is simply not necessary. And why use ergo when you can write thus? A good proportion of English vocabulary derives from Latin, but I advocate minimizing direct borrowing. 5. Nonprofit I abhor the use of nonprofit as a stand-alone noun, and I find I must append the word organization to that word, converting it into an adjective: â€Å"nonprofit organization.† The same opposition applies to multinationals; I favor â€Å"multinational corporations.† 6. Quality I once worked for a publication whose editor in chief banned the word quality alone when â€Å"high quality† is meant, as in â€Å"This is a quality publication.† It was an oddly specific prohibition from a person who wouldn’t be expected to bother with such specific usage, but I agreed with her then, and I do now; I never use the term in isolation in that context. 7. Scare Quotes Quotation marks used as the written equivalent of wiggled-finger air quotes are usually unnecessary. They’re especially so in conjunction with so-called in fact, they’re redundant in that case: â€Å"So-called notification laws require businesses to notify customers when certain unencrypted customer data is improperly accessed.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsUsed To vs. Use ToDealing With A Character's Internal Thoughts

Multicultural Society Essay Example | Topics and Well Written Essays - 500 words

Multicultural Society - Essay Example To begin with, I would define a multicultural society as a society with the coexistence of numerous cultures, trying to overcome racism, sexism, and other forms of cultural discrimination. At the same time, in the true democratic multicultural society different cultures should not live separately, they should communicate in the area of a culture meeting. The role of communication in a multicultural society is extremely high, because members of different societies have the only chance to understand each other through open dialog. Communication is very important for negotiations in such areas as business, education, medicine and others where definite rules should be fulfilled not depending on cultural belonging of individual. From my experience, most problems in a multicultural society arise due to lack of communication. For example, both local inhabitants and immigrants come across difficulties in the construction of a multicultural society. The greatest conflicts arise particularly in cities, because cities are where cohabitation between diverse cultural groups mostly occurs when different communities compete for material welfare. Taking all these points into consideration, I would say that the world achieves great success in building of a multicultural society, especially in developed countries.

Case study Example | Topics and Well Written Essays - 250 words - 49

Case Study Example pain medicine, the appropriate disciplinary action such as repayment is necessary but this does not come without a warning letter that would see stringent measures including summary dismissal in the event of recurrence of the incidence. However, any nurse who misappropriates any medical paraphernalia ought to pay back the full amount, which may be deducted from her salary. Meanwhile, the patient ought to obtain other drugs since they are not responsible for any kind of incompetence by the nursing home staff. In any given health institution, the Department of pulmonary Medicine is undoubtedly one of the busiest departments. Due to the critical nature of this section, the entire physician fraternity needs to be ready to tackle any challenge even at odd times. Since operations in this situation extend to the ICU and ER, any shortage of respiratory therapist deserves critical attention. When investigating this kind of shortage within limited time like 48 hours, the key information that a hospital administrator looks for is what led to the shortage, data regarding the available and required respiratory therapist, and the immediate step that can ease the situation. Since the respiratory therapists perform a significant role both in the ICU and at the ER, this kind of intelligent information will be necessary before the crucial meeting with physicians. Misdiagnosis and maybe the administering of wrong drugs may have severe repercussion to a medical practitioner especially if proven that the any mishap resulted out of sheer negligence or incompetence. As the administrator on weekend call, I would determine whether Dr. White administered the wrong drugs out of incompetence or otherwise. Perhaps my next decision would be informed by the information as to whether Dr. White refused to address the concerns of the RN, May Patterson. If Dr. White, out of sheer arrogance, dismissed May’s concerns, then I would together with other managerial staff at the hospital institute a

Processing Algorithm Developed by Google for Big Data Essay

Processing Algorithm Developed by Google for Big Data - Essay Example What does a scenario describe, and what may it also provide? According to Sharda, Delen, & Turban (2014), â€Å"a scenario describes the decision and uncontrollable variables and parameters for a specific modeling situation. (Likewise), it may also provide the procedures and constraints for the modeling† (p. 57). 3. According to Kassam (2002), business metadata comprise information that increases our understanding of traditional (i.e., structured) data. What is the primary purpose of metadata? The primary purpose of metadata should be â€Å"to provide context to the reported data; that is, it provides enriching information that leads to the creation of knowledge† (Sharda, Delen, & Turban, 2014, p. 46). 4. What are the three nonfinancial objectives of the balanced scorecard? The three nonfinancial objectives of the balanced scorecard are as follows: (1) to improve customer value, (2) to intensify internal business processes, and (3) for organizational learning and growth (Schmarzo, 2013). 5. Describe the role of the simple split in estimating the accuracy of classification models. Simple split reportedly â€Å"partitions the data into two mutually exclusive subsets called a training set and a test set† (Olson & Delen, 2008, p. 140). 8. What is the difference between white hat and black hat SEO activities? The difference between white hat and black hat search engine optimization (SEO) lies â€Å"within how an SEO expert conducts his back linking strategy. Black Hat SEO look for the quick and always wrong approach that gets you penalized. White Hat SEO approach looks at the long term approach that doesn`t get you penalized† (Goulart, 2014, p. 1). 9. What is the most common method for treating risk in decision trees and tables? The most common method for treating risk in decision trees and tables include simulation, use of certainty factors, and fuzzy logic.

J Js Fish and Chips Business Plan

J Js Fish and Chips Business Plan 1.0 Vision To become one of the fastest take away fish and chips restaurants providing customers with the most fresh, tasty and high quality products. 1.1 Mission Statement J Js Fish and Chips will be an inspiring restaurant with a great atmosphere, with a fresh and high quality sea food selection and superior service. We are dedicated to employee welfare and training. The employees of J Js fish and chips restaurant will be treated fairly and with respect as they are part of the success of the business. J Js Fish and chips will be an inexpensive experience for all our customers that will inspire customers to return in the future. The fish and chip restaurant will provide customers with a reasonably priced yet at the same time high quality food range. 1.2 Business core values When making decisions consider how will it impact on the lives of your customers and stake holders. Commitment in having high quality products and services at all times and maintaining consistency Being efficient in your productivity example reducing wastage Inspiring and motivating employees to do their best and implementing a reward system as an incentive. Encourage creativity and new ideas and celebrating small success to achieve big in the future Encouraging respect for each other and increasing teamwork and growth Implement the awareness of healthy eating 1.3 Distinctive Competencies Fast, fresh and high quality seafood that will have a wide range of selections in terms of different seafood types. Highly experienced manager in hospitality industry providing quality products and services Specialising only with seafood Supporting and endorsing healthy choices Quick and reliable service in attending to customer orders in an efficient and effective manner Providing a healthy alternative for your customers 1.4 Competitive strategy and goals: 1.5 Broad business strategies Existing and serving in the current market and expand in the next five years. Prevent misleading conduct and behaviour Proactive and more friendly staff Increase market share Satisfying customer needs 1.6 Broad business objectives 1. Having a revenue 30% higher than Cost of Goods Sold and a profit of at least 15-20% by 2013 2. remaining consistent in proving high quality products and services by focusing and improving strategy. 3. Create and maintain good customer relationship by always keeping customers satisfied through reducing waiting time on food orders. 4. Expanding and promoting J Js Fish and chips by implementing continuous improvements 5. Expanding your advertising and marketing thus sales by 10% each year continually for the first 5 years. 1.7 Description of idea/product The product range that will be offered will mainly consist of fish and chips. It is recommended that you offer at least 5 different types of seafood to satisfy different customer needs, regardless of the seafood type the customer chooses it will come with a serving of hot chips. The fish and chips will be 100% fresh as they are ordered daily and cooked as requested. The meals will be offered at different portions depending on the needs of the customer. As a part of the meal customers will be offered a range of sauces to accompany their meals these include; tartae sauce, chilli, barbeque sauce and tomato sauce. All products are 100% fresh and are supplied by local certified suppliers. The business main focus is customer satisfaction by providing fresh and tasty fish and chips with a reasonable price. 1.8Competitive advantage: Providing fresh, healthy and tasty products as it is ordered on a daily basis Offering a wide variety of healthy options example salad or grilled fish Price competitiveness compared to market industry Prime location as it is in the centre of Fairfield Providing quality service by putting customers needs first Providing highly competent employees by providing them with training on a regular basis Providing an aesthetically pleasing environment (Please refer to operations appendix) 1.9 Your main competitors After undertaking extensive primary and secondary research it was concluded that your main competitors were in the proximity of Fairfield shopping centre. (Please refer to group appendix 4.3). The products offered by your competitors are fairly different in comparison to what J Js Fish and chips will be offering however pricing strategy is very similar except that J Js fish and chips is portionally lower compared to the competitive prices. (Please refer to group appendix 4.1 and 4.2) 2.0 Economic, social, political, legal and technological environment 2.1 Legal Structure and Ownership We recommend that you operate as a sole trader, when identifying which business structure would best suit your situation, when considering which legal structure you should use the following where measured and reflected Advantage Start-up costs Control of business operations Disadvantage Unlimited liability Death of owner may result in ceasing the business 2.2 Barriers to entry A barrier to entry is where a new business is restricted in entering the industry due increase in competition. Competitors will reduce profitability for the existing entities as a result of gaining market share. The barriers to entry for the hospitality industry are lower compared to other industries (D.Bowie and F.Buttle 2004). Some of the barriers to entry are: the threat of new entrants, the threat of substitutes, Capital requirement, (Please refer to group appendix 5.1) 2.3Licences, permits, standards and compliance As rules and regulations develop and expand they will continue to influence the hospitality industry. The standards which your business needs to comply with is the NSW Food Act 2003, which includes ensuring food is safe for sale which is suitable for human utilization, to prevent misleading conduct and to guarantee that application of the Food Standards code. As your business is in the field of the hospitality industry you will be required by the Food Act 2003 to inform and advise the authorities of your food handling activities. If you fail to meet this requirement then a heavy penalty will be enforced. Another important and very crucial Act that needs to be implemented and followed is the Occupational Health and Safety Act 2000. This Act is important as it ensures the safety and health of working conditions for the employees and employers; this is done by providing research, education and training in the area of occupational health and safety. (Refer to management) 2.4 Market and industry, size of market, trends, the target market, and consumer behaviour The following trends were found for the hospitality industry for 2003-2004 and 2006-2007. à ¢Ã¢â€š ¬Ã‚ ¢ According to Australian Bauera of Statistics (ABS) in Australia by the end of 2004 there were 15,083 cafe and restaurant businesses operating. Which included 13286 restaurant and cafes and 1796 catering businesses. à ¢Ã¢â€š ¬Ã‚ ¢ There were 1.1 million places available for new restaurant and cafe (ABS 2007). à ¢Ã¢â€š ¬Ã‚ ¢ By the end of June 2007 the numbers of restaurant and cafe businesses in Australia were 13987. Thus in 3 years period there was a decrease of 7.2% in restaurant and cafe businesses (ABS 2007). à ¢Ã¢â€š ¬Ã‚ ¢ In the period of 2003-2004 total income generated by cafe and restaurant businesses were $10129.6m which is on average of $671600 per business in comparison to 2007 statistics of income generated by restaurant and cafe $693700 per business (ABS 2007). à ¢Ã¢â€š ¬Ã‚ ¢ Most of the cafes and restaurants were small businesses and about 63% having less than ten employees during 2003-2004 (ABS 2007). 2.5 Market There is a global increase in demand of fish and chips restaurants, such as rapid according to Yum 2010 increase in sales at its Pizza Hut and KFC restaurants in china (Yum 2010). U.S same restaurants the sales were up by 1%. McDonalds corporation is also planned to have more than 2000 stores by 2013 in mainland China (Appendix 12.5). As mentioned above the global demand for the fish and chips restaurants are increasing however in Australia there has been 0.6% declined in trend growth in restaurant and cafes as consumers are cut back on discretionary spending and there has been an increase in sales of food in retail sector by 1.8% as consumers are looking for ways to save, thus instate of going to restaurants or cafes they just buy food from retail stores and saves (Isobel Drake 2009). In June 2007 there were 145546 people were employed my restaurants and cafes where as in the year of 2003-2004 there were 15000 employed by restaurants and cafes. There has been a decrease (ABS 2007). Also as mentioned above there has been 7.2% declined in restaurant and cafe businesses in 2007 (Appendix 12.5). 2.6Target Market According to the primary research that was undertaken we came to the conclusion that the main target market for your business would be school and university students between the ages of 11-24, in saying this another age group which you would base your marketing at is business people. We came to this conclusion that students would be highly likely to purchase fish and chips as it is a cheaper alternative and it is something quick to eat. As for business people, the research that was undertaken concluded that 45% of business people would purchase lunch on a daily basis. Also the surveys brought back a result that majority of the business people enjoyed eating fish and chips in comparison to other junk foods, in particular in the area where your business will be operating as there are numerous businesses operating there We undertook primary research and came to the conclusion that families are another market which you should target. Families tend to want to go out together and have a nice lunch or dinner that is not too expensive and to be provided with good customer service and quality food, all of which your business can provide. Therefore we recommend that your target market should be students, business people, and families, we recommend that as you expand your business later on that you will also expand your target market. (Please refer to group Appendix 3.1) 3.0Market Strategy 3.1 Price Price is the final figure that you will be charging your customers for the services provided. It is recommended that the price you charge your customers is a reasonable amount, because if you are overcharging them, they are inclined to go to your competitors. By providing a reasonable price to customers it will give you the opportunity to generate an attractive margin of revenue while at the same time providing value to customers. Thus the price of the products and services that the business will provide will be based on expenses which include variable and fixed expenses and industry average price. (Please refer to appendix 6 for meal prices). Another pricing strategy that you may want to consider in future is implementing regular discounts to encourage customers to return J Js Fish and chips on a systematic basis. It is an imperative to (http://www.entrepreneur.com/marketing/article70824.html). 3.2 Promotion Promotion is one of the most important and crucial aspects of the business, it involves transferring all your ideas to your target market. It is important that your customers are informed about the products and services you will offer therefore it is extremely important that you select the correct advertising mechanisms. Based on the research which was undertaken the most efficient and effective advertising mechanisms include Pamphlets Newspaper Website Internet social websites such as Face book These advertising mechanisms are recommended to be used as they are affordable and easy to implement. (Please refer to appendix for advantages operations) (http://www.entrepreneur.com/marketing/article70824.html). 3.3 Place Your business will operate in the suburban area of Fairfield, the location of your business can affect the amount of sales generated. Because if you choose to locate your business where the target market is minimal then it is going to be difficult to be able to sell your product and services. The amount of people passing your business is important it is crucial to consider the surroundings near the location of your business. 3.4 Product The product range is mainly fish and chips. There are four types of seafood which comes with chips. So the consumers can choose any types of fish they like and it comes with chips. The fish are 100% fresh as they are ordered daily and fried as it is order. Also chips are 100% fresh and they are also fried as they are ordered. The fish and chips dish come into vary sizes. They are small meals and large fish and chips meals. There are also 3 types of sauce ranging: tomato sauce, chilli sauce and barbecue sauce. There is also the option of buying the chips by itself, which comes in small, medium and large size. All products are 100% fresh and are supplied by local certified suppliers. The business main focus is customer satisfaction by providing fresh and tasty fish and chips with a reasonable price. 3.5 Process Processing refers to the way the business is set up from where the customer orders all the way through to customer delivery. The business system should be set up in a way that has high efficiency and minimum waiting time. Having poorly designed processes can make it difficult for employees to perform well. Procedures need to be put into place to deal with activities such as Customer complaints Serving customers Answering phone calls Being productive and helpful with customers Training employees to use equipment By implementing these processes it will make it easier to function around the working environment. It is important to implement a procedure where you will provide customers with a quick, efficient and effective service as it is highly likely that they dont want their time being wasted waiting. (For customer waiting time please refer to operations) The business should have a system where frontline and staff on the background can do their job in the most efficient way and be able to communicate effectively (refer to operation). 3.6 People: J Js Fish and chips will not be able to operate efficiently and effectively without good employees. Employees will need to provide good service to customers hence employees will need to be able to interact with customers. Your employees are the first who will interact with the customers and therefore it is extremely important that the employees have the skills and knowledge on how to deliver accommodating and supportive customer service. Hence training staff members to be compassionate and respectful when performing their job is an imperative, as it will ensure the success of your business. If you are providing high quality food and high quality customer service it will have a positive effect on your business. A way to improve and to generate pleasant working environment is by encouraging team work between employees and providing incentives to motivate employees to interact within business activities. It is recommended that your business will have at least 4 employees including yourself, hence facilitating the business to manage any amendments that may occur example an employee is ill and cant attend to work. The most significant areas staff may require training will be Using new machinery Communication skills Selling techniques Using new materials and equipment Customer service Using the Point of sale system (POS) (Refer to management section for staff training) 3.7 Physical evidence The way your product and service appears in the market has a big impact on success of the business. People form an opinion about the business from what they observe in the first minute of interaction. The physical appearance of things such as staff presentation, image of the restaurant, presentation of the food and the environment will all impact on the success of the business. As these aspects allow customers to perceive the way your business operates and the quality that your business will offer. J Js Staff members will all wear a certain and unique T-Shirt that will consist of the business logo on the right hand side. This will help to identify the employees of J Js Fish and chips as they will be neatly presented and will uphold a high level of professionalism. Group Appendix: Primary Research Appendix 1: Maximum price willing to pay for certain products: 1.1 The Maximum price Customers willing to spend on hot chips Responses Received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price $ $3.75 $2.50 $1.50 $6.00 $2.80 $7.00 $3.40 $3.60 $4.25 $4.00 $5.00 $4.50 $5.50 $4.00 $3.00 $3.50 $3.65 $3.90 $2.95 $4.00 $5.90 $3.65 $4.95 $2.50 $3.90 $99.70 $3.99 1.23 $3.70 After analysing the market the average price a customer was willing to pay for hot chips was $3.99, the standard deviation of 1.23 and a median of $3.70. Therefore it is recommended that you base your pricing of the hot chips on this information. We advise you to consider the following prices for your servings of hot chips, so that you are catering for all your customer needs. Small: $2.50 Medium: $3.70 Large: $6.00 1.2 The Maximum price customers are willing to spend on a meal of prawns and chips Responses Received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price $ $8.00 $8.50 $7.90 $6.00 $7.50 $6.50 $7.00 $8.00 $8.00 $4.50 $5.00 $5.50 $6.50 $7.50 $9.00 $6.50 $6.50 $7.00 $7.50 $7.00 $6.50 $6.00 $7.90 $8.00 $6.50 $174.80 $6.99 1.09 7.00 After analysing the market the average price a customer was willing to pay for a meal of Prawns and chips is $6.99, the standard deviation of 1.09 and a median 7.00, therefore it is recommended that you base your price on this information provided by the customers. 1.3 The Maximum price Customers willing to spend on scallops and chips Responses Received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price $ $8.00 $9.00 $10.50 $11.00 $6.00 $6.5.0 $7.9.0 $7.5.0 $6.00 $9.50 $9.00 $6.00 $12.00 $11.00 $10.00 $7.00 $8.50 $8.00 $9.00 $6.50 $10.50 $8.00 $8.50 $7.50 $7.90 $211.30 $8.45 1.70 8.25 After analysing the market the average price a customer was willing to pay for a meal of scallops and chips is $8.45, the standard deviation 1.70 and a median 8.25, therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $7.00-8.50. 1.4 The maximum price customers willing to spend on Scallops 3 piece meal Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $5.00 $4.50 $3.00 $6.00 $3.50 $4.00 $3.00 $3.50 $4.00 $5.50 $5.00 $3.00 $2.50 $3.00 $3.60 $3.70 $4.00 $4.50 $5.00 $5.50 $6.00 $3.00 $3.50 $2.00 $3.00 $99.30 $3.97 1.10 3.65 After analysing the market the average price a customer was willing to pay for 3 pieces of scallops was $3.97 the standard deviation 1.10 and a median 3.65, therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $3.00-4.00. 1.5 The maximum price customers willing to spend on grilled fish and chips Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $6.50 $7.50 $8.90 $9.00 $5.00 $7.90 $8.00 $8.80 $8.50 $7.90 $9.00 $5.90 $6.95 $7.35 $8.50 $7.30 $8.10 $9.35 $5.95 $6.95 $8.90 $8.10 $9.00 $5.10 $189.45 $7.58 1.35 5.45 After analysing the market the average price a customer was willing to pay for grilled fish and chips was $7.58 the standard deviation 1.35 and a median 5.45, therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $5.40-6.50. 1.6 The maximum price customers willing to spend on Calamari and chips Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $4.50 $3.00 $5.00 $6.80 $8.00 $4.80 $5.20 $3.90 $7.50 $6.50 $6.00 $7.00 $8.00 $8.50 $4.80 $3.80 $7.20 $8.20 $5.00 $4.90 $6.40 $5.60 $4.95 $6.20 $9.10 $150.85 $6.50 1.47 5.00 After analysing the market the average price a customer was willing to pay for Calamari and chips was $6.50 the standard deviation 1.47 and a median 5.00, therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $6.50-7.60. 1.7 The maximum price customers willing to spend on Calamari and chips Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $4.00 $7.00 $6.00 $8.00 $6.50 $9.25 $4.50 $8.00 $6.00 $6.00 $4.00 $7.50 $7.00 $6.50 $8.15 $6.75 $9.00 $8.00 $6.90 $7.00 $6.50 $6.00 $5.50 $7.00 $6.50 $167.55 6.70 1.34 6.00 After analysing the market the average price a customer was willing to pay for fish and chips was $6.70 the standard deviation 1.34 and a median 6.00 therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $5.95-6.95. 1.8 The maximum price customers willing to spend on Garden salad Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $3.50 $4.00 $6.00 $6.50 $4.00 $4.50 $3.50 $3.00 $5.00 $5.50 $3.50 $3.00 $2.00 $7.50 $5.00 $4.00 $3.00 $3.50 $3.90 $3.80 $3.60 $4.00 $4.50 $3.50 $3.50 $103.80 $4.15 1.21 4.00 After analysing the market the average price a customer was willing to pay for salad was $4.15 the standard deviation 1.21 and a median 4.00 therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $3.00-4.50 1.9 The Maximum price customers willing to spend on fish and salad Response received 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Average Cost Standard Deviation Median Price$ $6.50 $5.00 $7.50 $9.00 $4.50 $6.00 $5.00 $8.50 $5.70 $5.95 $8.50 $6.00 $5.00 $5.50 $6.50 $6.50 $9.00 $4.00 $650 $5.00 $5.50 $3.00 $6.50 $3.50 $6.00 $147.15 $5.89 1.50 6.50 After analysing the market the average price a customer was willing to pay for fish and salad was $5.89 the standard deviation 1.50 and a median 6.50 therefore it is recommended that you base your price on this information. Roughly it is recommended to charge your customers between $5.50-6.65. Appendix 2: Primary Research 2.1 Our findings indicate that 65% (29 out of the 45 people surveyed) of your target markets prefer to purchase medium sized hot chips over small or large size. The next choice indicated that 25% (11 people) preferred small size and 10% (5 people) preferred the larger size. 2.2 Our survey results displayed that 70%that out of the 45 participants 70% preferred to drink some sort of a soft drink when eating their meals compared to 30% of participants preferred water with their meals. 2.3 Our findings advocate that 67% of the people that contributed with the survey prefer fish as there most favourite type of seafood followed by scallops and calamari at 15% each, with 3% of the participants didnt like seafood at all. 2.4 Our survey results indicate that 55%, 25 of the people who undertook the survey where not healthy conscious compared to the 45%, 20 of the people surveyed who were health conscious and would prefer a more healthy menu. 2.5 Our findings indicate that 68% of participants were more concerned with the taste of the product and that taste was a major factor that influenced their decisions whilst the other 32% were concerned with the health side of things and that health was the deciding factor for them 2.6 From the people that were surveyed a result came back that 50% of the people would eat fish and chips at least once or twice a week, followed by 25% of people who rarely ate fish and chips, and another 15% who ate fish and chips at least 3-4 times a week with the remaining 10% never eating seafood. 2.7 Our findings advocate that from the participants surveyed that the majority at 60% ate some sort of seafood at least once or twice a week, followed by 11% who occasionally consumed some sort of seafood, another 10% ate seafood on a daily basis which left 9% of people who either ate seafood sometimes or rarely. This meant that there was a remaining 1% that never ate seafood. From this survey it is clearly evident that your business will need to provide a wide range of seafood products. 2.8 The survey results concluded that 85% of the individuals who participated would be happy for a new fish and chips shop to open in the heart of Fairfield which